iWorld
TVF’s ImMature first Indian show to reach Canneseries
MUMBAI: Digital series producer The Viral Fever (TVF) has literally gone viral. In a historic win, TVF’s show ImMature is getting its first ever screening at Canneseries – the Cannes International Series Festival. ImMature will be screened on 11 April 2018 at Canneseries.
While releasing the first look of the web series, TVF brand partnerships head Vijay Koshy announced the news on LinkedIn on Thursday stating: “Our upcoming web-series ImMature is going to Cannes. Created by Sameer Saxena and directed by Prem Mistry, ImMature is a coming-of-age story about the many first adventures in a young man’s life.”
Canneseries will unfold its first edition from 4 to 11 April 2018. Canneseries Digital is the competition dedicated to short formats that will take place on 11 April. The event aims to highlight series from all over the world and to give an international voice to this increasingly popular and fiercely creative new art form.
ImMature is the only Indian show in the running for best web-series at the first ever Canneseries Digital. Other creators in this category are Rightor Doyle, Jacques Toulemonde and Lee Young-Sook.ImMature will be competing with other international web series like The Arena, Atropa, Bite Size Horror, Bonding, Cabeza Madre, Camionero, Dominos, If I Were You and Memento Mori.
TVF’s ImMature is created by Sameer Saxena, written by Abhishek Yadav and directed by Prem Mistry. The cast of the series includes Omkar Kulkarni, Rashmi Agdekar, Chinmay Chandraunshuh and Visshesh Tiwari.
TVF is an online digital entertainment channel started by TVF Media Labs in 2010, and currently owned and operated by Contagious Online Media. According to founder Arunabh Kumar, the thought behind starting TVF was to reach out to the younger generation who seldom watch television for entertainment. TVF was the pioneer of web-series in India with cult hits like Permanent Roommates& Pitchers.
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iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
