News Broadcasting
TV9 Network sustains its leadership in the news genre.
Mumbai: Maintaining and bolstering its dominance, TV9 Network has registered an impressive lead over other news networks, with a 26 per cent lead over Network18 Group and a 107 per cent lead over TV Today Network in latest week, respectively.
According to BARC Data, in the 13 week of 2023, TV9 Network reached a staggering 207 Millions AMA, cementing its position at the top of the leadership table. In comparison, Network18 Group recorded 164.3 Millions AMA, while TV Today Network recorded 99.8 Millions AMA, and ABP Network recorded 98.9 Millions AMA. Since the resumption of news ratings in March 2022, the TV9 network has outperformed legacy national news networks to become the most-watched news network in India. (BARC-IND(TV), India(U+R),TG:15+,Wk 13’23,6-24hrs,Gen News & Reg News, AMA)
TV9 Network dominates the market share in Hindi news segment
TV9 Network has maintained its dominance in the Hindi news segment, with TV9 Bharatvarsh ruling the prime-time slot (2000-2100 hrs). Overall TV9 Bharatvarsh registered 13.6 per cent market share surpassing legacy brands like Aaj Tak -13.2 per cent and ABP News 6.9 per cent respectively.
In today’s interconnected world, foreign policy has a significant impact on a country’s policies. Hence, TV9 Bharatvarsh, the only Hindi news channel covering foreign policy, has emerged as a game-changer.
(BARC-IND(TV), HSM, TG-15+, 6 to 24 Hrs, Wk 13’23, Market share per cent basis AMA of Top 12 HNC)
TV9 Network ruling the leader board in South without a break
TV9 Network’s viewership has sustained its leadership position due to its focus on programming and broad-based content that caters to all geographies across the country. The network dominates the market share in the South, with TV9 Kannada maintaining the top spot with a market share of 29.0 per cent , followed by Public TV at 19.6 per cent & Asianet Suvarna News at 14.2 per cent in the Karnataka(U+R) region. (BARC IND(TV),TG-15+,WK 13’23,DP-6-24hrs, Mkt share per cent basis genre weekly AMA)
In the Telugu News Market, TV9 Telugu continues to be in the leader pack being the most popular channel in the region with 20.0 per cent market share. (BARC- IND (TV), AP/TS, TG-15+, WK 13’23,DP-6-24hrs, Mkt share per cent basis genre weekly AMA)
TV9 Network maintaining tailwinds in West
TV9 Marathi has been dominating the television news market in the Maharashtra(U+R) region, sitting at the top of the table with a market share of 34.4 per cent for the latest week. The channel has been the undisputed leader for several weeks now. (BARC IND(TV), Mah/Goa ,TG-15+,WK 13’23,DP-6-24hrs, Mkt share per cent basis AMA)
Meanwhile, TV9 Gujarati has been performing well, securing a spot in the top 3 with a market share of 18.5 per cent in Gujarat (BARC IND(TV), Gujarat(U+R),TG 15+, Wk 13’23, 6-24hrs, Mkt share per cent basis AMA)
TV9 Network securing the leadership in East
TV9 Bangla has maintained its position in the top 3 with a market share of 17.7 per cent , securing the leadership in the East according to BARC data (IND(TV),West Bengal (U+R),TG: 15+, Wk 13’23, 6-24hrs Mkt, share per cent basis AMA).
Overall, TV9 Network’s performance is a testament to its commitment to providing quality news coverage across the country, making it the go-to source for all news enthusiasts.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
