News Broadcasting
TV9 Network launches News9 Plus Corporate Cup partnering Maharashtra Government
Mumbai: Further bolstering its quest for innovation, TV9 Network has stitched up a new alliance with corporate India by launching the News9 Plus Corporate Cup. This corporate tournament is set to host 32 teams from across India, making it the first of its kind in the country.
With a diverse range of companies and industries playing ball, the News9 Plus Corporate Cup promises to be a thrilling and competitive event. From BFSI giants to healthcare providers, all verticals of businesses will come together for a field day, returning with an experience of a lifetime.
The Cup is a perfect opportunity for corporate teams to showcase their fair play, team spirit, and competitive edge, all while sweating it out on the field. TV9 Network has truly kicked it up a notch, bringing the excitement of the sport to the business world, and inspiring a culture of fitness and well-being.
TV9 Network CEO & MD Barun Das, who happens to be a fitness enthusiast himself said, “We are thrilled to announce the launch of the News9 Plus Corporate Cup. It’s a never-before aggregation of business leaders across levels to savour an unrivalled experience. With Maharashtra Government as our esteemed partner, we are determined to set a new benchmark of sporting excellence.”
“As someone who understands the importance of shunning the status quo and welcoming a completely new and enriching experience, I strongly believe that events like these can help a diverse set of professionals to come together and push their limits,” Das added.
The competition, set to take place from 5 to 7 May to in Pune, will see 32 corporate teams compete to claim the prestigious title, with the victorious team earning an all-expenses-paid trip to Germany and witness Bayern München play live at the Allianz Arena in Munich, an all-time high for football aficionados globally.
In the month of February, TV9 Network, Government of Maharashtra and FC Bayern Munchen organised the Maharashtra Cup where around one lakh students participated.
The News9 Plus Corporate Cup is a unique tournament that not only highlights the sporting prowess of corporate India but also strengthens the partnership between TV9 Network and the Maharashtra Government. The event is expected to draw in massive crowds and create a buzz among football enthusiasts in Pune and beyond.
TV9 Network, a trailblazer in disruption and transformation, has created a golden opportunity to make an enduring impression by championing a universal cause. Over the course of three exhilarating days, this event promises to provide an exceptional networking platform for corporate professionals with an adrenaline-fueled twist. With its innovative approach, TV9 Network is sure to leave a lasting impact on both attendees and participants alike.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
