News Broadcasting
TV9 Marathi unveils a fresh look and positioning
NEW DELHI: TV9 Marathi has unveiled a new look and brand positioning – Kaalji Tumchi Hith Maharashtrache (Viewer’s Concern & In the Interest of Maharashtra) on the occasion of its 12th anniversary.
TV9 Network CEO Barun Das noted that every business needs to pivot to align itself with the evolving consumer interest. “TV9 Marathi, having emerged as the viewers’ choice in the state in the last 12 years, is all set to restage for the Marathi audience. The new brand promise is firmly rooted in the regional pride of Maharashtra and makes a compelling pitch for further progress of the state,” he said.
Along with its new look and positioning, TV9 Marathi has also revamped its content strategy. The revised programming line-up has a slew of innovative content formats along with a power-packed primetime to address the ever-evolving Marathi news viewer.
TV9 (Marathi) editor Umesh Kumavat said, "We try to deliver every news which concerns Maharashtra and its viewers. We will cover every important aspect of news which includes both urban as well rural sectors at breath-taking speed without compromising its authenticity.”
The new brand positioning is very well-aligned with the core philosophy of TV9 Network as a group, observed TV9 (Marathi) business head Bhushan Khot.
“We have a responsibility of delivering news which is not only credible but also concerns the people of Maharashtra. Be it political, social or day to day happenings, news which provides value to the viewers are at the core of our brand promise. The brand campaign focuses on the new positioning and the programming will have a 360-degree marketing plan which includes TV, digital, outdoor, print and radio,” said Khot.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
