News Broadcasting
TV9 Marathi unveils a fresh look and positioning
NEW DELHI: TV9 Marathi has unveiled a new look and brand positioning – Kaalji Tumchi Hith Maharashtrache (Viewer’s Concern & In the Interest of Maharashtra) on the occasion of its 12th anniversary.
TV9 Network CEO Barun Das noted that every business needs to pivot to align itself with the evolving consumer interest. “TV9 Marathi, having emerged as the viewers’ choice in the state in the last 12 years, is all set to restage for the Marathi audience. The new brand promise is firmly rooted in the regional pride of Maharashtra and makes a compelling pitch for further progress of the state,” he said.
Along with its new look and positioning, TV9 Marathi has also revamped its content strategy. The revised programming line-up has a slew of innovative content formats along with a power-packed primetime to address the ever-evolving Marathi news viewer.
TV9 (Marathi) editor Umesh Kumavat said, "We try to deliver every news which concerns Maharashtra and its viewers. We will cover every important aspect of news which includes both urban as well rural sectors at breath-taking speed without compromising its authenticity.”
The new brand positioning is very well-aligned with the core philosophy of TV9 Network as a group, observed TV9 (Marathi) business head Bhushan Khot.
“We have a responsibility of delivering news which is not only credible but also concerns the people of Maharashtra. Be it political, social or day to day happenings, news which provides value to the viewers are at the core of our brand promise. The brand campaign focuses on the new positioning and the programming will have a 360-degree marketing plan which includes TV, digital, outdoor, print and radio,” said Khot.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
