GECs
TV18 completes acquisition of Viacom shares
MUMBAI: TV18 is now officially in control of the Viacom18 joint venture in which the US partner, Viacom Inc (Viacom), was a majority holder till now with 51 per cent. In an announcement to the Bombay Stock Exchange (BSE), it said that the formalities of the transfer of 1 per cent shares from Viacom’s paid up equity capital to TV18 had been successfully completed.
A statement to the BSE said, “With this acquisition, the company has acquired control and now holds 51 per cent of the equity share capital of Viacom18.”
In January, the companies had announced the decision to transfer power in the hands of TV18 for $20 million (Rs 127 crore). In the meantime, deals for content licensing and brands between Viacom and Viacom18 also got extended by a decade.
Holding more authority, TV18 can understand and execute strategies in the evolving digital India market. It can decide to drop or add new business verticals that can push up the company’s profitability.
While announcing the plan to shift the power, Viacom International Media Networks CEO David Lynn also pointed out that Viacom18’s association with Network18 would help accelerate growth and even added Jio as one of the catalysts.
Viacom18 Group CEO Sudhanshu Vats said, “This development will allow us to leverage deeper synergies with Jio as we enter our next growth phase.” Undoubtedly, Vats meant the presence of the network in the digital sphere with Voot. Calling the company a ‘full play media organisation’, Vats stated that the focus will be on ‘enriching the digital life of every Indian’. Jio is likely to play a major role in boosting Viacom18’s presence and reach through its 160 million subscribers. Recently, the telecom company announced that it is positive of touching 99 per cent of India by Diwali (October-November) 2018.
Also Read:
TV18 to increase Viacom18 stake to 51%
Sudhanshu Vats on Viacom18’s growth strategy and why data analytics is key
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
