News Broadcasting
TV18 Broadcast Ltd. announces a series on Maharashtra
Mumbai: TV18 Broadcast Ltd., along with the directorate of tourism and government of Maharashtra, has announced the successful launch of a new travelog series titled “Maharashtra On My Lips.” This six-part series showcases the diverse culture, heritage, food, and hidden aspects of six locations in Maharashtra, namely Kolhapur, Vengurla, Tharkarli, Nashik, Amravati, and Nagpur. The series features popular actors Sonalee Kulkarni and Kunal Vijaykar.
The series was broadcasted on three national platforms, namely CNN News18, CNBC Awaaz, and CNBC Prime HD. The viewers appreciated the series for its unique concept and immersive content. The show highlighted the beauty of Maharashtra and the history, culture, and cuisine that the state has to offer.
Maharashtra On My Lips series is part of the government’s efforts to promote tourism in Maharashtra and showcase the state’s hidden gems to the world. The show’s success is a testament to the rich cultural heritage and diverse offerings of Maharashtra.
“We are proud to have collaborated with the Directorate of Tourism, Government of Maharashtra, to produce the Maharashtra On My Lips series. The show has been well received by viewers across the country and has helped promote the state’s tourism offerings. We hope that this collaboration will continue to showcase the beauty of Maharashtra to the world,” said the spokesperson of TV18 Broadcast Ltd.
Maharashtra On My Lips series is available for viewing on digital platforms and has garnered a significant following among audiences. The series is an excellent initiative to promote tourism in Maharashtra and a must-watch for anyone looking to explore the state’s hidden gems.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
