News Broadcasting
TV Korea Showcase to be held in Mumbai on 7 February
MUMBAI: The Korean Broadcasting Commission (KBC) is leading a delegation of Korean broadcasters to India to host the TV Korea Showcase 2006 and participate at the BES Expo 2006 as a sponsor.
At these two events, KBC will be presenting Korea’s best broadcasting content and technology to show where Korea stands today in the field of broadcasting. Korean Broadcasting Commission chairman Noh Sung Dai will head the delegation to lay the foundation for further cooperation between Korea and India.
TV Korea Showcase 2006: Content and Technology
In Mumbai, KBC is hosting the TV Korea Showcase 2006 at the JW Mariott Hotel on 7 February. KBC has gathered four of Korea’s terrestrial broadcasters (KBS, MBC, SBS and EBS) and a major program provider (CJ Media) to present their extremely popular content such as dramas.
Korean dramas have gained a wide audience in Asia and beyond. Winter Sonata (KBS) has been one of the most highly rated programs in Japan, while Jewel in the Palace (MBC) has gained tremendous amount of attention in China. Stairway to Heaven (SBS) is another Korean drama that has been successful in Asia. At the Showcase, a variety of Korean content will be presented to the Indian audience providing an opportunity not only to experience Korean broadcasting but also do business on site.
Next to the content Showcase, KBC will present, cutting edge broadcasting technology, Digital Multimedia Broadcasting (DMB). DMB is the next generation broadcasting service provided in Korea. There are two types of DMB, Terrestrial-DMB (T-DMB) and Satellite-DMB (S-DMB). DMB enables the user to use PDAs, laptops, stand-alone receivers and even mobile phones to watch television on the move, anytime, anywhere.
Five broadcasters – KBS, MBC, SBS, YTN DMB and U1 Media – started commercial service for T-DMB from 1 December, 2005. Korea-DMB will launch in early 2006. For S-DMB, TU Media has already launched commercial service in May of 2005 with nearly 370,000 subscribers.
At the Showcase, KBC will be providing real-time broadcast of on site camera shots, live retransmission of one Indian channel as well as recorded content via state of the art mobile phones and many other types of receivers.
BES Expo 2006: Digital Multimedia Broadcasting
In New Delhi, KBC is sponsoring the BES Expo 2006 in cooperation with the Broadcasting Engineering Society of India. A demonstration of both Terrestrial DMB and Satellite Broadcasting will be presented. The exposition will be held from 9 to11 February at the Taj Palace Hotel.
Governmental cooperation and exchange
As an independent government authority in charge of over all broadcasting policy in Korea, KBC is planning to hold official meetings with Indian government counterparts, which includes signing an MOU with the Telecom Regulatory Authority of India (Trai) on 9 February. KBC is also preparing for a meeting with the ministry of information and broadcasting.
Through this visit to India, KBC hopes to lay the foundation for further cooperation and exchange both on a commercial and governmental level. While promoting business opportunities for broadcasters of both countries, KBC also seeks for information and policy exchange in facing the convergence age.
Chairman Noh’s visit to India is more significant in that it coincides with the Indian president’s visit to Korea. Forecasts of the bilateral relationship shows strengthened ties with the beginning of FTA negotiations this year.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
