Awards
TV Academy makes major changes to Emmy Awards rules
MUMBAI: The Television Academy has passed a group of new Primetime Emmy Awards rules, which reflect the increasingly varied and expanding television landscape.
Television Academy Chairman Bruce Rosenblum said, “We are thrilled to announce that our Board of Governors and senior industry executives have taken meaningful time to address, in a forward thinking manner, many of our existing rules and procedures. Our over 17,000 voting members represents a dramatically changing television industry and we want to continue to make sure we honor their creativity in the most relevant and fair ways possible. As our growing membership creates and produces more content for ever-changing platforms, today’s changes in the rules and procedures are vital. We’re sure that in coming years we will continue to evolve our rules as our dynamic industry grows.”
The changes include:
Expansion of Final Round Voting: In an effort to increase member participation in the voting process, and to take advantage of the Academy’s extension of online voting to both rounds, all voters eligible to vote in a category’s nominating round are now eligible to vote in that category’s final round, so long as they meet two additional requirements: much like the former Blue Ribbon panel process, voters must watch the required submitted material online and attest to no specific conflicts of interest with the nominees.
Expansion of Nominees for “Comedy” and “Drama” Series Categories: Due to the dramatic increase in series production, the number of nominees for “Comedy” and “Drama” series has been increased from six to seven.
Definition of a “Comedy” and “Drama” Series: To clarify the difference between the “Comedy” and “Drama” series categories, series with episodes of 30 minutes or less are defined as a “Comedy”; those with episodes of more than 30 minutes are presumed to be a “Drama.”
Producers may formally petition a new Academy industry panel to consider their series’ eligibility in the alternative category. This nine-member panel will include five industry leaders appointed by the Television Academy Chairman and four appointees from the Board of Governors. A two-thirds vote of this Industry Panel is required for petition approval.
All programs entering the competition this year will be grouped according to these new definitions.
Definition of “Series” and “Limited Series”: “Mini-Series” will be changed to “Limited Series” and defined as programs of two or more episodes with a total running time of at least 150 program minutes that tell a complete, non-recurring story, and do not have an ongoing storyline and/or main characters in subsequent seasons. “Comedy” and “Drama” Series will continue to be defined as programs with a minimum of six episodes which have an ongoing storyline, theme and main characters presented under the same title and with continuity of production supervision.
Producers may formally petition for review by the aforementioned industry panel to change category eligibility.
Definition of “Guest Actor”: Only performers appearing in less than 50% of a program’s episodes are now eligible to submit in the “Guest Actor” category.
Split of Variety Series category: The Variety Series category is now split – Outstanding Variety Talk, to be awarded during the Primetime Emmy telecast, and Outstanding Variety Sketch, to be included in the Creative Arts Emmy program.
Awards
Ajay Kakar to chair jury for ad:tech Honours Awards 2026
Industry leaders join jury as nominations surge for marketing tech awards
NEW DELHI: The ad:tech Honours Awards 2026 are gearing up for a bigger second edition, with Ajay Kakar, head of corporate branding at Adani Group, set to chair the jury for India’s technology-focused marketing awards.
Organised in partnership with the International Advertising Association India Chapter, the awards celebrate the growing influence of technology in shaping modern advertising and marketing outcomes. This year’s edition has drawn a strong response from across the industry, signalling rising momentum around innovation in marketing technology.
The organisers say the nominations reflect a wide range of ideas and approaches, highlighting how brands and agencies are increasingly leaning on platforms, tools and data to sharpen their campaigns and connect with audiences more effectively.
Leading the evaluation process, Kakar will head a jury made up of senior leaders from across brands, agencies and technology platforms.
The jury panel includes Amaresh Godbole, CEO, digital technology business at Publicis Groupe; Bishwajeet S, head of marketing and PR at Volkswagen India; Carol Goyal, executive director at Rediffusion and CEO of Aesthetic Intelligence Lab; Kushal Sanghvi, director at Komerz; Lara Balsara, executive director at Madison World; Rana Barua, group CEO India, sea and North Asia; Deepak Oram, senior vice president growth marketing and martech; and Priyanka Khaneja Gandhi, head of marketing and creative solutions at Amazon Ads India.
The ad:tech Honours Awards aim to recognise not just creative campaigns but the smart use of technology that delivers measurable impact and business results. Categories this year reflect the rapidly evolving digital landscape, covering areas such as artificial intelligence, data-driven marketing, content ecosystems, automation, martech and adtech integration, and commerce-led marketing.
The winners will be announced on 17 March 2026 at the Yashobhoomi Convention Centre in New Delhi during ad:tech New Delhi 2026. The event is expected to bring together leaders from brands, agencies, platforms, creators and technology partners for an evening celebrating the ideas and innovations shaping the future of marketing.iconductor industries.
