News Broadcasting
Turner to launch tween channel Pogo
NEW DELHI: Turner International is now eyeing the tween of India.
After the hugely successful Cartoon Network, Turner now plans to launch a new channel, POGO, from 1 January 2004. The 24-hour channel, hosted on the Zee Turner platform and to be beamed off the PAS 10 satellite, will feature live action, drama and series, it was announced at a media conference today.
The USP of the channel, however, will be feature films that will be regularly aired and will differentiate it from existing channels for kids, notably sister channel Cartoon Network and rival Nickelodeon.
There will be special documentaries, comedies and like shows, providing what the channel calls ‘complete multi genre entertainment package for kids.’ POGO, in all likelihood, will target the age group that Cartoon Network misses – the tween who has grown out of Scooby Doo and Tom and Jerry.
Unlike Cartoon Network, however, Pogo will not be exclusively animation, and will cater to an audience that’s ready for edutainment.
Ian Diamond, the Singapore-based senior vice president and general manager, Turner Entertainment Networks Asia, Inc., said, “Pogo will change the dimensions of how kids watch television. There will be a sense of ownership for the kids.”
Turner’s efforts at wooing kids to the telly have thus far met with more than a modicum of success. Meticulous research that pointed to an unmet demand from toddlers and their mothers led Cartoon Network to launch a special three hour daily band Tiny TV in January 2003, a move that paid instant dividends.
It’s now upto Pogo to prove its potential.
News Broadcasting
Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
