News Broadcasting
Turner to handle ad sales for Zee MGM, Zee English & Trendz
MUMBAI: Distribution partners Zee Telefilms and Turner International India are expanding their relationship. Effective 1 July, Turner will be the exclusive advertising sales agent for Zees English entertainment & lifestyle channels Zee MGM, Zee English and Trendz.
Under this agreement, Turner will use its in-house expertise in India and internationally to promote the channels to advertisers in India and work with clients and agencies to increase advertising revenues on the channels, an official release states.
This agreement furthers the relationship between Zee and Turner that began when the two parties formed a joint venture company, Zee Turner Limited, in December 2001, to manage distribution and trade marketing for a bouquet of Zee and Turner channels as well as third party channels in India and South Asia.
Ad sales at Zee MGM and Zee English is currently being managed by Rohinton Maloo’s Cutting Edge Media. It was in September 2002 that Cutting Edge was appointed to manage the two English niche channels in the Zee bouquet with the brief to develop sales strategies and drive front end ad sales. At the time the deal was struck, Zee had an option to buy a strategic equity stake in the company at some point.
For Turner, the addition of Zee’s three channels augment the variety offered by Turner to advertisers, adding general entertainment, movies and fashion to the existing line-up of entertainment and news provided by Cartoon Network and CNN. Turner will be working closely with the Zee team to create effective sales solutions and will also expand its sales team to sell these three properties, the release says.
Anshuman Misra, Managing Director, Turner International India Pvt. Ltd, said, “Over the years, Turner has exceeded expectations and over-delivered in advertising sales for our own channels; and we are pleased to be leveraging our sales expertise to expand our partnership with Zee. With the addition of these channels, we have expanded our portfolio of tools with which we can create even more innovative marketing packages for advertisers to target consumers across a broader demographic spectrum.”
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
