Kids
Turner launches Boomerang on Pops Kids in Vietnam
MUMBAI: Turner has entered into a partnership with Pops Worldwide to launch its Boomerang brand on the popular POPS Kids non-linear platform in Vietnam.
Turner in Southeast Asia MD Phil Nelson said, “This partnership is another landmark in the ongoing expansion of the Boomerang brand within this region. The service will offer world-class content, on-demand, to millions of consumers in Vietnam on the POPS Kids, platform that is familiar and easy to use.”
“We are excited to partner with Turner to bring Boomerang – with its portfolio of well-loved characters – to POPS Kids, Vietnam’s premier kids’ education and entertainment destination with almost 400 million views,” commented Pops Worldwide, founder and CEO Esther Nguyen.
“This is another step in our goal to build the leading premium digital entertainment network in Southeast Asia. We will be working on all aspects of Boomerang’s digital video content: from programming, localization, marketing, distribution to monetization. With this partnership, everyone in Vietnam can have greater access to family-friendly content on POPS Kids.”
Boomerang, which Turner rebranded globally in late 2014, is an all-animation, kids-targeted network, with a line-up of world-famous cartoon characters from shows such as: The Powerpuff Girls, Ben 10, Foster’s Home for Imaginary Friends and Dexter’s Laboratory. It is known for its line-up that is ideally suited to a safe, family co-viewing experience. On POPS Kids, the programming will be exclusively in Vietnamese and will be available from April 1, 2016, with a special preview scheduled for March 31.
The agreement follows substantial recent distribution growth for Boomerang in Asia, notably in Thailand where the local offering is available in 15 million homes and has been the number one kids’ TV channel by a considerable margin since its launch in 2013.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
