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Turner acquires equity stake in Esporte Interativo
MUMBAI: Turner Latin America and Esporte Interativo (EI) have announced that Turner has shelled out R$ 80 million to acquire a considerable minority stake in EI through a capital raise. Proceeds will be invested in the business and EI will continue to operate as an independent company and be run by its current managing partners, who founded the company in 1999. With this investment, Turner will become the largest single shareholder of EI, and assume two out of seven seats on the company‘s board of directors. The EI Board has been active since 2004.
“We are extremely happy to announce this strategic partnership with Turner, a media group that has been a benchmark for us and that we have always admired. Having Turner as a strategic partner will significantly amplify our investment capacity and give us access to state-of-the-art content production. It will also provide the opportunity to develop new business models in the dynamic environment of multiplatform content distribution. The size of our dream has just increased considerably with this deal,” stated EI CEO Edgar Diniz.
“This investment in EI marks an importantBrazil strategic step for Turner in , our largest market in Latin America,” said Turner Latin America president Juan Carlos Urdaneta. “EI has carved out a unique position in the Brazilian sports media landscape thanks to its compelling programming, multi-platform presence, and seasoned management team. We are thrilled to partner with such a strong company and look forward to working with EI to further expand its business into new market segments.”
The proceeds will be primarily invested in the acquisition, production and distribution of content. EI already holds the rights of premium sport events, such as Copa do Nordeste; UEFA‘s Champions League and Europa League; Spanish Supercup and Copa del Rey; German Cup; French Cup; qualifications for the 2014 World Cup; NFL; Bellator; and WWE; as well as key Brazilian Olympic sports events, such as Volleyball (Brazilian Men‘s and Women‘s Volleyball Superligas, FIVB Volleyball World League and FIVB World Grand Prix); International Judo World Circuit; Handball World Championships; and Tae-kwon-do World Championships.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
