Music and Youth
TuneCore grant expands to South India
Mumbai: TuneCore, the leading development partner for self-releasing artists—owned by Paris-based Believe, one of the world’s leading digital music companies—has announced the third edition of the TuneCore Grant program. The latest edition will provide endowments of INR 100,000 each to four independent artists who perform in Tamil, Telugu, Kannada, and Malayalam respectively. Artists can send in their entry via the TuneCore India website between 1 March and 31 March 2024.
Artists can enter by submitting a single to be judged by a panel of industry experts consisting of Sam C.S (music composer), Ghibran (music composer), Neha Nair (singer/songwriter) and Padmanaban N.S. (Head of Artist and Label Partnerships).
The TuneCore Grant was first launched in 2022 to provide financial support for rising independent artists to help further their careers. Since its inception, nearly 300 artists have participated in the program, submitting singles for consideration for the previous two editions.
Discussing the growth of the program and this year’s focus on South India, TuneCore South Asia head Akhila Shankar, said, “We’ve seen a burgeoning independent music scene emerging from the South with more artists choosing to create music in their native tongue. This is both worth celebrating and amplifying. With TuneCore Grant Punjabi we saw that the program directly led to a 40% increase in the number of TuneCore artists releasing music in the language. With each edition of the Grant, we hope to encourage more artists to release independently, express themselves in their language of choice, and contribute to India’s robust, diverse culture.”
TuneCore artists in India release music in more than 25 local languages. The four languages selected for this edition of the grant represent some of the fastest growing languages in terms of number of releases per year.
TuneCore VP International Tash Shah added, “At TuneCore, our international strategy thrives on fostering vibrant local music ecosystems around the world. The expansion of the TuneCore Grant to South India exemplifies this commitment. We believe financial empowerment at the grassroots level unlocks their creative potential.”
Believe India & South Asia managing director Vivek Raina said, “Believe is committed to fostering local communities and artists singing in their local languages. As the independent music scene across the 5 southern states grows, we are committed to supporting artists at various stages through our network of services and programs”.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
