Hindi
Tubelight figures dampen trade
The failure of Tubelight has affected exhibition trade in two ways. The main one was that — it did not meet the exhibitors’ expectations as the opening day response was disappointing. Peaking of the film on Eid day and Baasi Eid day did not happen.
In fact, unlike previous Salman Khan movies, which excelled on two days of Eid festivities, Tubelight registered a drop. While Eid day (Monday) figures were below the opening day figures, the next day showed a drop of as much as 40 per cent.
The collections went downhill from Tuesday.
The other way how the cinemas suffered was because, when a big star’s film releases, it is expected to carry on for at least 10 to 14 days. In view of a big film release, no other film wants to come in its shadow due to which the following Friday is kept open or, an inconsequential small film gets some limited shows.
The cinema halls suffered because of Tubelight even in the week following its release. The only release to follow was Ek Haseena Thi Ek Deewana Tha, an indulgent film made to launch a family scion, Shiv Darshan, by its producer-director Suneel Darshan.
The first half of the year 2017 has been disastrous for the exhibition trade. Only one small budget film, Hindi Medium, has worked. Though the film is a big hit in relation to investment, it is not the money-spinner that the cinemas crave.
The film that saved the day for cinemas is Bahubali 2: The Conclusion (Dubbed), South’s gift to exhibitors. Save for these two films besides some English features, it has been a bad first half of the year.
* Ek Haseena Thi Ek Deewana Tha met with ‘No audience No Show’ welcome from its day one. The collection figures for the weekend remained below Rs 50 lakh.
* Tubelight, which entailed big investments from its theatrical distributors, has put them in distress as they are faced with huge losses. The film’s lifetime business is not even expected to match the opening weekend business of Salman Khan’s last two releases, Rustom and Bajrangi Bhaijan! And, this is a huge setback.
Tubelight ended its first week with a total of Rs 103.7 crore (Rs 1037 million). The second weekend has failed to pull audience registering poor collections of about seven crore (Rs 70 million) rupees.
* Rest of the recent releases fared poorly.
* Hindi Medium has come to the end of its good run at the box office.
* Bahubali 2: The Conclusion just about ends its glorious, record setting run by adding a symbolic Rs 40 lakh (Rs 4 million) in its ninth week.
Hindi
Dhurandhar returns to theatres worldwide on March 13 ahead of Dhurandhar The Revenge release
Jio Studios re-releases blockbuster across 500 screens globally before sequel
MUMBAI: The spy saga of Dhurandhar is gearing up for a big-screen encore before its next chapter arrives.
Ahead of the release of Dhurandhar The Revenge on March 19, Jio Studios and B62 Studios are bringing the original Dhurandhar back to cinemas worldwide in a rare international theatrical re-release.
The global blockbuster is returning across nearly 500 screens, including around 250 in India from March 12 and another 250 overseas beginning March 13.
For fans of the franchise, the move offers a chance to revisit the film that ignited the high-octane spy-action universe just days before the sequel lands in theatres. It also sets up a rare back-to-back big-screen experience, allowing audiences to relive the original before diving straight into the next chapter.
While re-releases of popular films are occasionally seen in India, international re-runs of Hindi films remain uncommon. The scale of the rollout reflects the growing global appetite for the franchise.
In North America alone, Dhurandhar will return to theatres across nearly 185 screens, highlighting the strong anticipation surrounding the upcoming sequel.
The excitement is set to build further with special Wednesday premiere shows of Dhurandhar The Revenge scheduled across the US and Canada on March 18, a day ahead of its global release. Many of these premieres will be hosted on premium large format screens, featuring wall-to-wall displays, immersive sound systems such as Dolby Atmos, enhanced projection and luxury seating.
These formats are typically reserved for major Hollywood event films, and early bookings suggest strong demand with several shows already sold out.
The recently released trailer of Dhurandhar The Revenge has also sparked buzz among exhibitors and trade circles, with expectations running high for the film’s international performance.
Dhurandhar The Revenge is written, directed and produced by Aditya Dhar. The film is produced by Jyoti Deshpande and Lokesh Dhar.
Jio Studios presents a B62 Studios production, an Aditya Dhar film.
The spy-action thriller will release worldwide on March 19, 2026, in five languages including Hindi, Tamil, Telugu, Malayalam and Kannada.
The film arrives in theatres globally on the occasion of Gudi Padwa and Ugadi, just ahead of Eid, setting the stage for a festive box office run.
