e-commerce
Try and buy gets a tech glow up with Black’s virtual fashion mirror
MUMBAI: Why try when you can tap? With a flick of the screen and a dash of AI, Black, the fashion-first app from Kiranapro is turning your phone into a mirrorless fitting room. And with its latest acquisition of Likeo, things just got a whole lot more immersive. Kiranapro, India’s fully ONDC-integrated, AI-powered quick commerce platform, has zipped up a deal to acquire Likeo (likeo.me), a startup specialising in augmented reality–powered virtual try-ons. The strategic acquisition is stitched neatly into the rollout of Black, Kiranapro’s fashion-forward commerce app tailored for Gen Z, transforming shopping into a tech-fuelled playground of self-expression.
With Likeo now in the closet, Black becomes India’s first app to offer a cross-category, AI-powered virtual trial room spanning apparel, jewellery, and eyewear. It’s a swipe, snap, and strut solution that replaces dressing room dilemmas with hyper-personalised, confidence-boosting previews.
The acquisition also sees Likeo founder & CEO Saurav Kumar take the reins of AI and visual computing at Kiranapro, steering Black’s evolution into a tech-tuned fashion juggernaut. “We’ve always believed virtual try-on can remove hesitation and bring confidence to the online purchase journey,” said Kumar. “With Black, we finally have a canvas to scale this to millions.”
The Likeo-powered trial room begins its runway rollout in the coming weeks, with early access opening for fashion and accessories. Designed to reduce return rates and elevate the joy of discovery, the feature transforms scrolling into strolling digitally, of course. From couture to casual, Black users can now see it, style it, and strut it virtually before they ever hit ‘buy’.
Kiranapro founder and CEO Deepak Ravindran, called the acquisition “a bold step” in reinventing online shopping. “Black is not just an app, it’s a cultural movement,” he said. “Likeo’s tech allows us to give users a mirrorless shopping experience that’s deeply personal, fun, and frictionless.”
The move cements Kiranapro’s twin strategy digitally empowering India’s local kirana network via ONDC on one end, while elevating e-commerce experiences for Gen Z on the other. With AI as the backbone and cultural cool as the vibe, Black positions itself as more than just a shopping app, it’s fast becoming India’s most stylish tech experiment.
So if your fashion wishlist needs a test drive, Black’s new fitting room won’t just show you the look, it’ll help you own it, without ever leaving your screen.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
