News Broadcasting
Truth goes prime time as Live Times tops charts in Bihar Jharkhand
MUMBAI: Looks like truth just found its prime slot. Live Times, India’s first Global Multicast News Channel, has emerged as the No.1 channel in Average Time Spent (ATS) across all age groups, genders, and social segments in the Bihar–Jharkhand market (Week 40), a feat that underscores its growing resonance with viewers hungry for credibility over chaos.
This milestone is more than just a ratings triumph; it’s a reflection of viewer loyalty, trust, and engagement in a market where attention spans are fiercely contested. As audiences in Bihar and Jharkhand continue to tune in longer, Live Times’ people-first, truth-led journalism is clearly striking the right chord.
The channel’s programming has been key to this surge. Its flagship show, ‘Live Election Special’, hosted by Deepak Chaurasia every day at 4:00 pm, and the hugely popular ‘Ka Hoi Bihar Ma’, anchored by Ajay from Monday to Sunday at 7:00 pm, have become appointment viewing. With sharp insights, regional focus, and a no-nonsense approach, these shows have built a loyal audience base across both states.
“This success reinforces our core belief that truth connects people,” said Live Times founder & CEO Dilip Singh. “Viewers in Bihar and Jharkhand have shown their faith in authentic journalism. At Live Times, we remain committed to real news, meaningful conversations, and uncompromised integrity.”
Founded as India’s first digital-first 24×7 satellite news channel, Live Times has been steadily carving a niche with its multicast model, which combines traditional broadcast depth with digital agility. Its blend of regional relevance, credible storytelling, and tech-driven engagement is setting new standards for how news is consumed and trusted.
The channel’s growing dominance in ATS indicates that audiences aren’t just watching Live Times; they’re staying with it. That sustained attention in a scroll-happy world is perhaps the clearest endorsement of its promise: news that informs, not inflames.
As Bihar and Jharkhand turn their eyes (and remotes) toward truthful journalism, one network seems to have cracked the code to connection. With its mix of fearless reportage and relatable storytelling, Live Times isn’t just making headlines, it’s making news matter again.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
