News Broadcasting
Trump challenges ‘The Apprentice’ candidates to sing.
MUMBAI: The 17 November 2005 episode of US broadcaster NBC’s busines based reality show ,The Apprentice ,asks candidates to sing a new song.The show’s host real estate magnet Donald Trump asks the teams to produce, write and create a song. In India, the show airs on Star World.
The song will play live, on-air for XM Satellite Radio. The first order of business begins when Clay adamantly asks Trump for a change, thus balancing out the two teams. Trump then delivers their latest task – to choose an unsigned singer/ songwriter to work with, write an original song, and supervise the production of a song to be played live, on-air for one of XM’s premiere stations – XM Cafe. Both teams will have access to professional musicians to help them out. The team whose song best fits the format of XM Cafe, as judged by XM satellite radio executives, wins.
One team hits a high note with rave reviews while the other team’s song falls flat. The winning team flies with Trump in his helicopter for a private skyline tour. Back in the boardroom, Trump’s frustration with the losing team is noted as he remarks, “I don’t think any of you should be proud of the performance this week.”
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
