Movies
Trendspotters.tv is the online channel partner for Subhash Ghai’s ‘Kaanchi’
MUMBAI: India’s first online digital channel, Trendspotters.tv has entered into an alliance with Mukta Arts as their online channel partner for their forthcoming production – Kaanchi – The Unbreakable. This will be the channel’s first ever film association as an online digital channel partner. In accordance with the treaty, Trendspotters.tv shall be associated with the film for special promotional activities of the film in March and April. The film is scheduled to hit the cinemas on 25 April 2014.
Trendspotters.tv founder Kunal Kishore Sinha wants to engage the audience with fresh developments in the world of entertainment. “Bollywood being a much loved genre of films among our target audience, collaboration with the production house that has given some of the biggest hits of the industry is indeed a significant one. It is a matter of pride for us to have bagged the opportunity to endorse an upcoming film from the Mukta Arts banner. Film buffs can enjoy the first look, trailer and music of the film on Trendspotters.tv,” he said.
Trendspotters.tv will partner for special promotion including revealing ‘Behind the Scenes’ stories of the film. Furthering these offerings, the online channel shall also be webcasting the pre-release interview of Subhash Ghai along with the star cast. The romantic film stars Kartik Aaryan Tiwari from Pyaar Ka Punchnama along with newcomer Mishti in the lead. In supporting roles are seasoned actors of the industry like Rishi Kapoor and Mithun Chakraborty. Kaanchi is a story of the inner power of a woman who represents millions of suppressed youth against injustice in the country.
The film will also launch the revolutionary Auro 11.1 3D sound in a Hindi film for the first time in India. The technology creates maximum immersive sound through minimum speakers and amplifiers. This generates natural lifelike sound with sound waves coming from all directions like it occurs in reality.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
