iWorld
Travelxp bets big on OTT content, launches new platform Travelxp RED
New Delhi: The OTT boom has taken the world by storm over the last few years and India remains one of its fastest growing markets. The latest entrant is India’s global travel channel, Travelxp, which has now joined the race and announced its new streaming platform- Travelxp Watch.
Travelxp is available on the App Store and the Google Play Store and is planning to add TV Apps by the end of this month. More than 250 original travel stories, of which 50 per cent are shot in 4K HDR, will be available in English, Hindi as well as in two regional Indian languages – Tamil and Bengali, it said on Wednesday.
It will be streaming more than 150+ hours of original travel content and hopes to increase the library strength to 1000+ hours of content by the end of FY 2022.
“We launched the world’s first 4K HDR Channel in 2016, and now the world’s first 4K HDR Travel OTT Platform, with Travelxp Watch. We are delighted to bring the power of 4K HDR to our Indian fanbase,” said Travelxp 4K| HD, founder CEO Prashant Chothani. “The project has been in the works for nearly two years now, we wanted to get it right with regards to the entire customer experience. In a period where travel is going to see a big resurgence, Travelxp is going to be at the heart of supporting the travel recovery with the power of content.”
The entire product was built by an inhouse team through the entire Covid lockdown.
“The passion of the team in creating a platform that resembles the simplicity and joy of travel has seen us shoot up to the Top 50 Apps in India for the Travel Category in less than a week since launch, and we have more than 30,000+ Monthly Active Users already,” said Tanay Chothani, who joined Travelxp two years ago to lead all Digital Projects, a major part of which constituted the OTT Platform.
Chothani highlighted that the content driven commerce model is going to be a big part of Travelxp’s strategy going forward. “The power of video is unparalleled in driving demand and also giving viewers more decision making power. While we showcase the world in the beautiful 4K HDR quality we are known for, we are also going a step further and allowing our users to book and plan their travels, right from the same app,” he added.
Travelxp’s OTT Platform is available at www.travelxp.com.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
