News Broadcasting
Trai’s DTH paper stresses on QoS, interconnect
NEW DELHI: The Telecom Regulatory Authority of India (TRAI) just released a Consultation Paper on the issues issues arising out of the provision of the direct-to-home television service.
The Trai paper’s focus is on three issues – interconnect agreements, quality of service standards and technical and commercial interoperability for set top boxes.
On the Interconnection issues, Trai is taking up those relating to standardisation of interconnection agreements and use of the reference interconnect offer methodology. Additionally, issues relating to provision of access to broadcasters, must carry obligations and the related issue of carriage fee are also being taken up.
On the tariff question, the Trai paper remains consistent with the line taken earlier as well by the sector regulator that it will not intervene or regulate matters of pricing of DTH services.
On the subject of quality of service standards, the paper has issues of whether QOS standards for DTH should be mandated.
The other two issues on this subject are
Whether the approach suggested by Trai for the telecom sector where it mandates the details of the grievance redressal machinery – maintenance of call centre, appointment of nodal officers for grievance redressal and establishment of appellate body – can be followed in the case of DTH also.
And whether quality of service standards can be voluntarily evolved by the service provider.
Another major issue is whether technical interoperability of STBs should be retained or whether it should be replaced by commercial interoperability. And then again, if commercial interoperability is to be introduced then what is the manner in which this is to be done.
“Interconnection for DTH is already covered on issues relating to “must provide”. However, the reverse obligations regarding “must carry” as well as issues relating to standardisation of agreements have not yet been addressed and these have been raised in the consultation paper.
“On the quality of service standards, the basic issue is whether these should be mandated and if so, in what manner.
“Finally, the regulatory issues regarding set top boxes focus on the need for commercial interoperability and whether this should replace the technical interoperability. The major issues posed for consultation are indicated in the box placed alongside,” the statement concluded.
As regards pricing, it may be mentioned that in relation to the case between Zee Turner versus TataSky, the Telecom Disputes Settlement Appellate Tribunal had asked a few weeks ago, whether Trai would be looking into this. Trai had later responded that the process is on, and this paper now comes in part as a result of that exercise.
“At present, apart from Doordarshan, which provides free to air channels, there are two other DTH service providers for pay channels and two more have obtained license to commence operation, a statement from Trai said today.
The statement says that there are a number of issues relating to tariffs, both at the wholesale and at the retail level.
“The foremost issue is whether there is need for any regulation of DTH tariffs since the DTH service is in fact providing some competition to cable television. Competition provides an excellent method for ensuring the consumer’s interests are protected.
“Accordingly, regulation has a rationale when the market does not function or the level of competition is inadequate. It has been seen in the recent past that there has been some competition between the two DTH service providers as well as between DTH and cable.
“Competitive packages and offers have been made by all the service providers as against the situation just one year back when the consumer had virtually no choice and options.
“Considering all these developments, it has been decided that these issues should be looked at after some time when the impact of the competition in general, and impact of roll out of the CAS in cable TV in particular can be assessed. Accordingly the tariff issues have not been posed for consultation at present,” the statement said.
The major issues posed for consultation related to interconnection, quality of service standards and regulatory issues regarding set top boxes.
The consultation paper can be found on the Trai website, at www.trai.gov.in.
News Broadcasting
Newsrooms rethink AI, trust and revenue models
Editors and tech leaders debate tools, deepfakes and viability.
MUMBAI: If yesterday’s newsroom ran on caffeine and chaos, tomorrow’s may well run on code but with a human still holding the pen. At the 22nd edition of the Video Broadcast and Broadband Tech Summit hosted by IndianTelevision.com, some of the sharpest minds in Indian media gathered to examine how artificial intelligence, automation and shifting audience behaviour are reshaping journalism. The session, titled The Newsroom of Tomorrow Tools, Trust, and Business Viability In Focus, did not descend into techno-utopian hype. Instead, it wrestled with a more uncomfortable question: how do you stay relevant, credible and profitable when the audience is changing faster than the headline cycle?
The panel featured Govindraj Ethiraj, Editor of The Core, Dr Nilesh Khare, COO of Sakal Media Group; Prakaran Tiwari, Chief Executive Producer at NDTV Profit; Manoj Padmanabhan, Head of Business Media and Entertainment at AWS; Neeraj Mishra, Key Account Manager at Vizrt and session chair; and Mayuresh Konnur, Bilingual Correspondent at Collective Newsroom, publisher for BBC in India.
Govindraj Ethiraj set the tone with a frank assessment. “The reason people do not consume as much news through us is because they are consuming news through other sources they trust more,” he said. In a fragmented ecosystem flooded with content, trust has become the real differentiator.
Yet AI is undeniably transforming workflows. Ethiraj admitted he now uses AI tools to proofread his own articles. “Sometimes it is scary how much it picks, but it helps,” he said. What once required layers of sub-editing can now be assisted by machines trained to flag errors, inconsistencies and structural weaknesses.
He pointed to how newsroom roles have evolved. The desk editor, widely advertised over the last 15 years, barely existed in its current form before the internet boom. As digital publishing accelerated, tasks such as curating listicles, ranking stories and optimising headlines became specialised functions. Now, many of those responsibilities can be performed or at least supported by AI systems. The disruption is not hypothetical; it is operational.
Dr Nilesh Khare approached the issue from both a business and technological standpoint. Sakal Media Group is developing its own large language model, built on 60 years of text and photo archives. The goal is independence. “We won’t need to depend on other platforms to develop ours,” he said, underscoring the strategic value of proprietary data.
For Khare, AI represents opportunity as much as anxiety. It can help expand content across geographies and languages, particularly in bridging North and South Indian markets. It can streamline production and reduce costs. He did not shy away from the implications. “As a journalist I feel bad but as a content producer I feel good that we will require less manpower,” he said, articulating a tension many in the room recognised but few openly admit.
He also highlighted how audience behaviour is evolving. Today, a retail investor can follow a stock using Gemini or GPT instead of toggling between multiple news channels. News is no longer consumed linearly; it is queried, personalised and synthesised. The newsroom must therefore produce content that survives not just on screens but within AI-generated summaries.
Prakaran Tiwari offered a more philosophical reflection. “AI has developed itself and adapted on the basis of how news is consumed. It’s all about giving a perspective,” he said. In his view, the competitive edge will not lie in speed alone but in interpretation. Facts are increasingly commoditised; context is not.
He also suggested that formats are fluid. While short-form video dominates social feeds, long-form audio is resurging. Govindraj Ethiraj noted that in the United States the 2024 election was described as the “podcast election”, reflecting how audiences are investing time in deeper, long-form discussions. The newsroom of tomorrow must cater to both scrolling and sustained listening.
Manoj Padmanabhan of AWS reframed the debate. Technology, he argued, is not an existential threat but an amplifier. “The power is given to the human journalist with all this technology in their hand, with it acting as a support or assistant to deliver the correct and relevant news to the people,” he said.
The traditional divide between a “normal” newsroom and a “digital” newsroom is fading. “It will not be two newsrooms,” he said. “It will be one newsroom.” In that integrated environment, the storyteller remains central. AI may assist with research, editing and distribution, but editorial judgement remains human.
Neeraj Mishra of Vizrt echoed the assistive narrative. India, he said, is a market of organised chaos, where news broadcasters are pushing ever-increasing volumes of content. AI will help manage scale. It is not here to replace people but to assist them.
Production barriers are already collapsing. “You don’t need a green screen to produce content now,” Mishra observed, hinting at virtual production tools and real-time rendering technologies. And this, he said, is only the beginning. In a cost-conscious market like India, AI adoption in both B to B and B to C segments is likely to rise sharply. The skills are available, he argued, the real question is whether organisations are willing to invest.
If opportunity was one half of the conversation, risk was the other. Mayuresh Konnur warned that fake news is now being peddled with alarming ease using AI tools. Deepfakes, synthetic audio and fabricated visuals can damage credibility overnight. Several journalists, he said, have already faced instances where manipulated content was circulated in their name.
“Eventually it becomes a question of how authentic you are in the market,” Konnur noted. In a crowded information economy, credibility is the ultimate moat. Regulations and clear guidelines, he argued, are necessary to curb misuse without stifling innovation.
Mishra added a note of caution against overuse. “AI should not be everywhere. It has to be used optimally,” he said. The value lies not in blanket automation but in strategic integration.
One of the most resonant metaphors came from Padmanabhan. AI, he suggested, is like a brush in a human hand. Powerful, versatile, transformative but inert without the artist. It cannot survive without the human touch.
Konnur distilled the session’s core takeaway, AI is inevitable, but the art of storytelling will never disappear.
In a media landscape defined by speed, shrinking attention spans and intense competition, the newsroom of tomorrow is not simply a technological upgrade. It is a recalibration. Between efficiency and ethics. Between automation and authenticity. Between reducing manpower and retaining meaning.
The algorithms may write cleaner copy and generate sharper graphics. They may even predict what audiences want before audiences know it themselves. But the enduring task remains unchanged to tell stories that inform, interrogate and inspire.
And for that, the human newsroom is still very much open for business.
