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TRAI warns Delhi cable TV customers to speed up on CAF
MUMBAI: The Telecom Authority of India (TRAI) has raised concerns about the slow pace of collection of consumer application forms (CAF) by multi system operators (MSOs) in New Delhi. On 7 June, it had cautioned and warned consumers and cable TV operators/MSOs to get a move on the CAFs, giving 25 June as the deadline, after which the consumers would face the penalty of disconnection.
TRAI says that despite that warning only 50 per cent of consumers in Delhi have submitted details and choice of channels to cable operators and MSOs until 21 June.
It says the Digital Addressable Cable TV System Regulations 2012 mandate that CAFs have to be first collected before the activation of set top boxes and transmission of digital signals.
Come 25 June the cable TV remotes may no longer function in Delhi if the customer forms are not submitted – warns TRAI
It has therefore once again warned MSOs and cable TV operators that they would have to perforce switch off subscribers who do not send in their CAFs by 25 June 2013 or they “will be in breach of law.”
Says the TRAI: “We have been issuing public notices on this from time to time to sensitise consumers that they have to submit their CAFs. Broadcasters and the cable TV service providers have also been running scrolls and video programmes on major news and entertainment TV channels for the last few months. The authority has reviewed the progress and observed that even though there has been an increase in the number of subscribers who have provided their details, still there is pendency in respect to the availability of complete consumer details with the cable operators/MSOs.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
