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TRAI to be broadcast industry regulator

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NEW DELHI : The Indian government has decided that the Telecom Regulatory Authority of India (TRAI) would be the body that would regulate the broadcasting sector too.

 

A notification in this regard is slated to be issued later today or latest by tomorrow. The law ministry has okayed the proposal, government sources told indiantelevision.com. The law ministry also advised the information and broadcasting ministry that taking piecemeal decisions on issues like CAS, permissions for uplinking, etc. is not the right way to go about addressing the needs of the broadcasting industry that is not only growing, but is also attracting a lot of investment.

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The government decided to appoint TRAI as a regulator as in the TRAI Act itself there is a provision that the body would take up issues and sectors, apart from telecom, as notified by the government from time to time.

Notifying TRAI as the regulator for the broadcasting sector can be termed as a good decision on the part of I&B minister Ravi Shankar Prasad. It would mean that TRAI would now take a final call on the rollout of CAS, currently being implemented in a haphazard fashion in South Delhi.

Under its terms of reference, TRAI would not only be responsible for licensing issues related to the broadcasting sector, but would also take up technical issues like standardization of set-top boxes.

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As part of its mandate, TRAI would also look at issues like capping advertising time on pay channels as per norms prevalent globally.

Stay tuned for further details…

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CNBC India unveils new logo, rolls out refreshed identity across network

Debuted at IBLA, the redesign signals a sharper, digital-first future

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MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.

The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.

The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.

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At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.

The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.

The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.

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With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.

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