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TRAI tariff order shakes up pay and FTA channel uptake

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MUMBAI: Six weeks into the new tariff order (NTO) and the television landscape is changing, says Chrome data analytics and media report. It says that 96.5 per cent of the consumers in India are aware of the NTO, with 83.6 per cent coming to know about it via television.

The report also highlighted the packages that the consumers have chosen. It mentioned that 50 per cent has gone with the DPO-defined packages, packages defined by operators, leaving the balance 50 per cent split into two components– 25 per cent with packages from broadcasters and the rest from a la carte package. 26 per cent has exercised both, which is a combination of a DPO package along with some kinds of a la carte, 2 per cent don't remember what they exercised. The report signalled that the consumers felt that they were earlier paying for content that they were not willingly subscribing to. So that leaves the tariff order in the right spirit of transparency where consumers are getting an idea of what each channel and each bouquet costs and they feel empowered to pick what they want.

Specifying about the reach or Chrome connectivity (OTS faired over the last six weeks), while broadly dissected into pay that observed a downfall and FTA which witnessing a hike. On one hand, pay channels with an average national connectivity of 75 per cent went down to an average of 51 per cent. FTA on the other hand, gained from 21 per cent to 26 which is a 23 per cent gain. 

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The report added that the operators right now are competing for consumers by providing the maximum number of channels within the fixed one hundred and thirty rupees. DTH –Tata Sky, Dish, Airtel – Average of 250 channels in the network capacity fee.

Networks offering maximum channels within their Base pack

HEAD END

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TOTAL FTA RUNNING

TOTAL PAY RUNNING

VISION POINT DIGITAL

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277

23

GAJANAN CABLE/NXT DIGITAL

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274

180

NXT DIGITAL

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264

37

AFTAB CABLE VISION

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230

4

JAK COMMUNICATION

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219

48

ATHULYA INFO MEDIA PVT. LTD.

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216

14

NXT DIGITAL

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190

37

CHIKHALI CABLE NETWORK

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186

74

KBC DIGITAL

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185

110

CRYSTAL CABLE

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185

46

PUNE CABLE SYSTEM

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185

42

VK DIGITAL NETWORK

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179

71

NXT DIGITAL

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177

38

MCBS DIGITAL

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176

100

ACT DIGITAL

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175

32

SITI DIGITAL

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174

125

KABLE FIRST DIGITAL

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173

235

GRAND GUMBER

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172

8

TATA SKY

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262

135

DISH TV

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202

145

AIRTEL DTH

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195

125

Source: Chrome LIVE, ALL India (Urban), WK 10, 2019

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State wise Package offtake status

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100 FTA CHANNELS RUNNING ON NETWORKS

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MORE THAN 100 FTA CHANNELS RUNNING ON NETWORKS

LESS THAN 100 FTA CHANNELS RUNNING ON NETWORKS

BIHAR

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17%

67%

17%

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GUJ, D&D & DNH

9%

55%

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36%

KERALA

3%

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72%

25%

MADHYA PRADESH

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5%

31%

64%

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MAH & GOA

3%

44%

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53%

UP & UTTARAKHAND

2%

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25%

74%

All INDIA

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2%

46%

52%

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100 FTA CHANNELS RUNNING ON NETWORKS

MORE THAN 100 FTA CHANNELS RUNNING ON NETWORKS

LESS THAN 100 FTA CHANNELS RUNNING ON NETWORKS

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AP & TELANGANA

0%

38%

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62%

CHHATTISGARH

0%

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60%

40%

DELHI

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0%

42%

58%

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HHPJ&K

0%

20%

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80%

JHARKHAND

0%

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17%

83%

KARNATAKA

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0%

50%

50%

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KOLKATA

0%

83%

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17%

ODISHA

0%

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53%

47%

PUN & CHA

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0%

100%

0%

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RAJASTHAN

0%

50%

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50%

TN & PONDICHERRY

0%

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100%

0%

WEST BENGAL

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0%

89%

11%

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Source: Chrome LIVE, ALL India (Urban), WK 10, 2019

According to Chrome DM, in the long term, there is a price-quantity relationship which is already happening with operators putting in maximum number of channels to get maximum subscribers. On the broadcasting level, companies are graduating from pure distribution, lobbying driven business to consumer marketing organisations.

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Awards

Hamdard honours changemakers at Abdul Hameed awards

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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.

The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.

Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.

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The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.

Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.

Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.

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The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.

Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.

Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.

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The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.

Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.

 

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