DTH
TRAI issues show-cause notice to Airtel over DTH service blackouts
MUMBAI: Telecom and DTH operator major Airtel has been served a show-cause notice by the Telecom Regulatory Authority of India (TRAI) over issues of blackout faced by some Airtel Digital TV subscribers during transition to the new tariff regime, a report by news agency IANS said.
The regulator, which sent the notice earlier this week, has given Airtel three days to respond.
Airtel's DTH service had 15 million customers at the end of the third quarter, up 7.6 per cent over the corresponding quarter in 2017.
Commenting on the regulator’s notice, an Airtel spokesperson said: "We have over 15 million customers who are being migrated to the new tariff regime. Due to massive surge in last-minute requests, particularly on 31 January and 1 February, few customers may have experienced some delays in provisioning of channels."
"Customer experience is of paramount importance to us. We remain fully committed to ensuring compliance with all TRAI guidelines and will file our response to the notice," he added.
The new tariff order for cable and DTH TV services came into effect on 1 February post a month-long extension that was granted by TRAI to all stakeholders.
The regulator has held constant meetings with DPOs and broadcasters to ensure a smooth transition to the new system.
"The authority has noticed that due to heavy rush, the website of some DPOs have crashed intermittently and a little inconvenience was caused to come subscribers due to sporadic local issues. However, by and large the migration of subscribers to the new regulatory framework has been smooth," TRAI said in a press note on Wednesday.
This isn’t the first time the regulator has shown that it means business. Last month, the TRAI sent a show-cause notice to Tata Sky.
According to a report by news agency PTI, TRAI's show-cause notice said, "Tata Sky has failed to provide options to its 17.7 million subscribers in compliance with the new framework to exercise their choices for TV channels. Tata Sky has put its subscribers in a situation of great difficulty despite no fault of theirs by not complying with the provisions of the new regulations and the tariff order.”
While both DTH operators have now complied by the TRAI’s tariff order, they, along with Sun Direct and Discovery Communication India, continue to battle against the new norms in the Delhi High Court.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
