Applications
TRAI gives final deadline for filling CAFs, SMS
New Delhi: Multi System Operators (MSOs) can now collect duly filled consumer application forms (CAFs), along with choice of channels and services and entry of complete details in their subscriber management systems (SMS) in 38 cities covered under phase-II of DAS implementation, by 15 November.
Extending the deadline, the Telecom Regulatory Authority of India (TRAI) said ‘this is the last and final extension.’ The earlier deadline set by TRAI was 20 September.
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A meeting was held in TRAI with leading MSOs on 25 September to review the progress in this regard. The authority observed that there is still substantial pendency on this account. The MSOs cited the enormity and complexity of the task involved as the prime reason for the pendency and requested for an extension in the time -line for completion of the task.
The extension is being given to achieve full coverage by 15 November, and ‘with a view to minimise consumer inconvenience that could result from MSOs disconnecting set top boxes immediately’.
Consumers were requested by TRAI to cooperate and submit the CAFs, complete in all respect, to the respective cable operator/ MSOs in accordance with the revised deadline of 15 November, as ‘this is truly the very last opportunity’.
In event of failure to do so, MSOs will have no option but to switch off the signal to those consumers who have not submitted their CAF, otherwise such MSOs would be in breach of the law.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
