iWorld
Trai extends deadline for implementation of new regulatory framework to 30 November
Mumbai: The Telecom Regulatory Authority of India (Trai) has extended the deadline for implementation of the new regulatory framework 2020 to 30 November. Earlier, it was decided to be implemented from 1 June.
In a letter issued by Trai said, “All the broadcasters shall report to the authority, any change in name, nature, language, MRP per month of channels, and composition and MRP of bouquets of channels as per the new regulatory framework 2020, by 31 August 2022, and simultaneously publish such information on their websites. The broadcasters who have already submitted their RIOs in compliance with the new regulatory framework 2020 may also revise their RIOs by 31 August 2022.”
All distributed platform operators (DPOs) have to report the distributed retail price (DRP) of channels and DRP of the bouquet of channels as per New Regulatory Framework 2020 by 31 September.
“All the distributors of television channels shall ensure that services to the subscribers, with effect from 30 November 2022, are provided as per the bouquets or channels opted by them,” the letter added.
TRAI is awaiting stakeholders’ comments and counter comments on its consultation paper regarding issues related to the new regulatory framework for broadcasting & cable services. It recently extended the deadline for comments to 13 June.
The authority had received several representations from DPOs, local cable operators (LCO) and consumer organisations highlighting the difficulties in implementing the new regulatory framework 2020.
Subsequently, the regulator formed a committee consisting of members from the Indian Broadcasting and Digital Foundation (IBDF), All India Digital Cable Federation (AIDCF) and DTH Association to look into the process of smooth implementation of the provisions of the new regulatory framework 2020.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
