Hindi
Tour De India announces John Abraham as its brand ambassador
As Godrej Eon Tour De India races ahead in its second edition, the property is ready to deliver the ultimate punch of dynamism and energy with the brand ambassador. The cycling event in the country which is being promoted by Maharashtra Cycling Association, Tourism Ministry, UCI, Cycling Federation of India (CFI) and ID Sports has announced John Abraham as its brand ambassador.
John, who recently made to headlines for becoming a brand ambassador for National Geographic Channel, is making all the right moves.
John’s quintessential blend of challenging his own limits make him an ideal connect with Tour De India, which stands to believe ‘You are the Engine’. Godrej Eon Tour De India has shot an advertising campaign that showcases your vigor to ride a cycle. With John Abraham as the new face, Godrej Eon Tour De India is reinforcing its strong bond and connects with cycling enthusiasts through creativity, commerce, education and technology.
Speaking ahead of the race 2013, ID Sports chairman and managing director Akil Khan exults: “Committed to drive participation and aiming to make cycling, a national sport, Godrej Eon Tour de India in 2013 could not be more proud to welcome John into the Godrej Eon Tour De India family. In the first year of Godrej Eon Tour de India we saw celebrity grand prix at F1 Circuit and this year we are excited about John being a part. John symbolises all that Godrej Eon Tour De India stands for.”
He further adds: “He is a representation with intelligence, grace and a trendsetter who has always stood by his passion for sports along with an incredible blend of warmth with a vivaciousness and untiring charm. His connect with the common man and the highest segment of personalities shows his incredible versatility and makes him fit seamlessly into Godrej Eon Tour De India.”
Expressing his excitement, John Abraham asserts: “It is a pleasure to lend myself to India’s noisiest and biggest cycling event that makes its presence felt. Godrej Eon Tour De India (TDI) stands for redefining the evolution of cycling and it is a great privilege for me to be associated with it. I tend to endorse brands very selectively as I need to relate to the brand and believe in it in my heart.”
Godrej Eon Tour De India’s new campaign underlying ethos is about the spirit of the multi-faceted achiever who is the best in the world and hence deserves the best of all that the world has to offer. It deals with all the attributes associated with John which act as a representative of this changing face of the Indian youth be it health, sporting spirit or enjoyment. Moving forward ID Sports will be announcing the presenting sponsor soon.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
