iWorld
TO THE NEW launches VideoReady
MUMBAI: One of the leading digital services company TO THE NEW has launched VideoReady, a turnkey TV Everywhere/OTT solution.
VideoReady is a flexible and robust video product that helps prepare, manage, deliver and monetize digital video content. VideoReady provides different experiences and features for full coverage of a pure play OTT service for content owners and broadcasters, while a comprehensive TVE solution with near TV experience for operators. The solution that comes with rich and intuitive multiscreen OTT/TV Everywhere reference applications can quickly adapt to client’s branding and can be customized for a faster time to market.
“We have always been at the digital forefront and VideoReady is a testimony of our expertise in Video domain. The Turnkey OTT solution comes with a suite of multiscreen reference applications and enables OTT services to be launched in less than 6 weeks. Our aim with VideoReady is to simplify the Video OTT delivery eco-system and create solutions that can travel across domains and geographies,” said TO THE NEW video solutions EVP Dave Maan.
“OTT video services and TVE will have close to 200 million users globally by 2019 contributing to a total of $ 37 billion online video market in revenues. These numbers are huge and looking at the current surge in usage and paid online subscriptions, the business case looks much stronger. This clearly indicates that cord cutting is happening as we speak, and content companies need to move much faster to provide compelling services to digital consumers to ensure sustainability in business,” said TO THE NEW CEO Deepak Mittal.
At the upcoming Broadcast Asia 2016, TO THE NEW will demonstrate VideoReady and how it simplifies the entire OTT and TVE ecosystem and enables content owners and operators launch, manage and grow their online video offerings across platforms.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
