iWorld
TO THE NEW Digital bets high on video content management
MUMBAI: Digital services company TO THE NEW Digital, has made a mark in the digital ecosystem with Fortune 500 clients like Sony, P & G, Airbus, Time Warner Cable and Nike. The company reached another milestone as it leveraged the power of videos by publishing 2.5 lakh hours of online video content and 1 lakh hours of YouTube channel management for different clients.
TO THE NEW Digital CEO Deepak Mittal says, “Digital revolution has compelled companies to capitalize on new-age communication tools. Video management is the need of the hour for brands to get the maximum out of their video content. At TO THE NEW Digital, we provide end-to-end video optimization and distribution services to promote video content to relevant target audience. We are delighted that we have earned trust of the best brands in the market.”
As per TO THE NEW Digital’s market analysis, by 2020, Asia will be the largest hub for social networkers and mobile operators with about 60 percent digitally-inclined population. Driven by this estimation, TO THE NEW Digital plans to be at the forefront of exploding digital landscape, creating eye-catching content, promoting technocratic practices for the existing and emerging businesses as a sure-shot method of achieving unwavering success, and ultimately delivering the best digital solutions.
ETV, a large network of satellite TV channels in India, approached TO THE NEW Digital to optimize, publish and manage its content on YouTube channel for their 17 regional channels. ETV wanted a 24×7 support system and operations to increase visits and traction through video SEO services. TO THE NEW Digital helped them increase their monthly subscriber growth rate by 254 percent.
Digital multi-channel network #Fame also engaged TO THE NEW Digital for end-to-end services for their multi-channel content publishing, management and promotion to increase viewership/subscriptions. By deploying analytics-driven content curation, contextualization and multi-platform content publishing, #Fame achieved a significant growth in their monthly viewership rate.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
