Applications
TiVo brings entertainment to Panama Cable Onda subs
MUMBAI: TiVo Corporation, a global leader in entertainment technology and audience insights, today announced that Cable Onda, a leading television service provider in Panama and long-time TiVo partner, has agreed to expand its offerings and will soon offer its customers the latest TiVo Gateway DVR solution.
With the TiVo Gateway DVR, customers in Panama will have access to TiVo’s multi-room solution that complements Cable Onda’s TV offerings with available over-the-top (OTT) content, including Netflix, YouTube and hundreds of additional apps. Existing Passport Guide customers will also get a major upgrade, enhanced with a video on demand (VOD) Discovery Dashboard, restart/replay and network DVR.
“We are very excited to introduce TiVo’s next-generation DVR solutions to our Panamanian customers. We are always looking for new ways to leverage the most innovative advancements and with this upgrade, we’re able to improve functionality and provide advanced features like 4K and leading OTT content,” said Michael Maduro, vice president, Cable Onda. “The integration with Cable Onda’s set-top boxes is seamless, meeting our customers’ entertainment discovery needs for both legacy and next-gen solutions. It allows us to bring the very best in entertainment to all of our viewers.”
The combination of both solutions, TiVo’s Gateway DVR and Discovery Dashboard, enables Cable Onda to serve current subscribers as well as attract new customers with a higher level of service. TiVo’s Gateway DVR offers a 4K UHD multi-room solution for DVR, tablets and smartphones that makes it easier for binge-watching, entertainment fanatics to find and enjoy their favorite shows and movies, across all their content sources, live or on-the-go. Cable Onda will also have additional features on Passport, including restart/replay capabilities and network DVR, which will complement time-shifting across Cable Onda’s entire service offering. On Passport, the Discovery Dashboard also offers enhanced VOD discovery experiences with a graphically-rich user interface that allows viewers to browse the most popular content by genre.
“We are excited to collaborate with Cable Onda. At TiVo, we help service provider partners compete in a rapidly changing competitive marketplace,” said Michael Hawkey, senior vice president and general manager, user experience, TiVo. “Through our innovations and compelling content discovery solutions, customers are delivering the video solutions that today’s subscribers want. With our flagship Gateway DVR solution unifying the best of traditional video and OTT, complemented with enhancements to traditional set-top boxes, we’re helping Cable Onda keep their viewers connected to the entertainment they love.”
The first of its kind in the traditional quadrature amplitude modulation (QAM) guides, Discovery Dashboard is designed as an add-on application for Passport Guide HD 7.0 that provides a graphically rich interface of featured and popular video on demand content, customizable by operators or organized into top categories such as featured, trending, new to video on demand, top movies, and top television shows. Additionally, the TiVo Gateway DVR solution features multi-room, multi-screen and seamlessly connected experience capabilities that use the Arris gateway box, TiVo Mini, and TiVo iOS and Android apps for smartphones and tablets. Service providers can seamlessly integrate over-the-top content, linear TV, and video on demand for a more seamless, unified consumer experience when subscribers search for content regardless of device, content source, anytime, anywhere.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
