iWorld
TiVo brings comprehensive personalised content discovery platform with voice search
MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has introduced its new fully-integrated Personalized Content Discovery platform. The new platform provides video operators with the most comprehensive suite of content discovery features that combine the power of TiVo’s renowned conversational voice search with personalized search and recommendations. The platform also features powerful analytics capabilities that enable operators to conduct A/B testing; thus, giving operators the ability to optimize their operations in real-time.
With fully-integrated conversational services, TiVo’s Personalized Content Discovery platform leverages voice search making it easy for a user to ask, “What’s on TV tonight?” and get highly-relevant personalized search results. Instead of bringing up the whole TV guide with 300+ channels, the response will highlight the top 10 television programs that the user is most likely to be interested in, based on their viewing behavior and interests. This integration is exceptionally crucial as more and more customers turn to voice search, with 30.5% of Amazon Echo, Dot or Google Home owners stating that they use voice assistants to help them find something to watch, according to TiVo’s most recent Video Trends Report.
TiVo’s Personalized Content Discovery platform also supports contextual voice queries, which allow users to easily narrow down results within a specific context, thus eliminating the need to string together extremely long queries with unnatural phrasing to achieve the same results. For example, if a user was to ask, “Find me movies with Tom Hanks,” after the initial search results are displayed, the user can simply say “only the comedies” to filter the results to find comedies starring Tom Hanks. In addition, the conversational search capability spans across all content catalogs available to the consumer, such as linear TV, video-on-demand (VOD) or over-the-top programming. As a result, the platform recognizes what the user is subscribed to and can be set to only return what is available to that specific user within their packages.
“For voice search and discovery to be truly effective, the user must be able to refine and explore through conversation,” said Colin Dixon, founder and chief analyst, nScreenMedia. “Solutions such as TiVo’s will be invaluable in helping operators deliver conversational discovery tools that allow their customers to more fully exploit the content that is available to them.”
TiVo’s Personalized Content Discovery platform has a fully integrated backend business console that provides management and real-time tuning of search results, allowing service providers to easily improve the user experience and generate more engagement from viewer searches. Operators can use rules to drive internal business objectives, such as boosting more VOD titles in voice searches to promote broader category awareness. Operators also benefit from a decreased cost in ownership, since they can quickly make real-time changes without requiring extra support from engineering teams.
“Thanks to our fully-integrated approach, service providers can provide their customers with the flexibility of conversational search, going beyond traditional keywords and delivering a truly personalized experience that also drives their own business objectives internally,” said Pratik Patel, director of product management, Advanced Search and Recommendations, TiVo. “In the past, it was an incredibly timely and labor-intensive process to update search results. Now, changes can be created almost instantaneously, generating stronger, more relevant results for viewers while improving overall customer loyalty and engagement.”
TiVo’s conversational services go beyond basic voice commands to make natural dialogue a reality. With TiVo’s Personalized Content Discovery platform, consumers can use their voice to search for digital entertainment across data spaces, including linear, VOD and over the top. By taking the content, user and situation into account, TiVo’s Personalized Content Discovery platform provides fast, highly accurate results and relevant guidance.
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
