Hindi
Tips Music signs new deal with music streaming platform JioSaavn
Mumbai: Tips Music (Tips Industries Limited), has renewed its content-sharing partnership with JioSaavn, the popular digital music streaming platform. The extension of the collaboration, which takes Tips Music’s extensive and rich catalogue to JioSaavn’s wide audience of music lovers, aims to strengthen its music association further and boost its musical reach around the world.
As part of the deal, Tips Music provides JioSaavn with a vast catalogue of over 30,000 tracks and 5,500 albums spanning 24 languages. It’s a collaborative effort to deepen engagement with Indian audiences as well as entertaining its music fan community.
The collaboration comes at a time when music is experiencing a surge in popularity in India, thanks to increased internet penetration, smartphone usage, and the rollout of 5G technology. Music-streaming services and digital music content are in high demand as more people gain access to high-speed internet and smartphones. According to the Indian Music Industry (IMI) report, the number of audio OTT users is expected to reach 900 million by 2030, making India one of the world’s largest markets for digital music.
Talking about the partnership with the digital music-streaming platform, Tips Industries Ltd. (Music) MD Kumar Taurani said, “We are delighted to partner with JioSaavn. This collaboration has allowed us to connect with newer sets of fans and give them a taste of the diverse music that Tips Music has to offer. With a legacy spanning over two decades and counting, our content catalogue is extensive and comprehensive, featuring genres such as Bollywood, Indipop, ghazals, devotional content, and more. We are looking forward to working with JioSaavn to expand this engagement with our music lovers around the world and also create exciting opportunities for our music artists.”
The strategic partnership between Tips Music and JioSaavn delivers an ultimate streaming experience for music lovers around the world with the latest hits as well as classic music from the 90s and 2000s from the music label. The growing user base of JioSaavn in the regional space will also help open doors for Tips’ content in the South and other regional markets that they have ventured into since 2022.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
