Music and Youth
Tips Music partners with TikTok to expand global reach of Indian music
Mumbai: Tips Music Ltd, a leading Indian music label with a vast catalogue of over 31,000 songs, has officially announced a direct partnership with TikTok. This collaboration will make Tips Music’s rich collection accessible to TikTok users worldwide, excluding China and India, allowing music lovers, Non-Resident Indians (NRIs), and expatriates to enjoy the diverse range of Bollywood classics and regional hits on the popular platform.
The agreement responds to the growing global demand for Indian music and positions TikTok as a key channel for the discovery and engagement of Tips Music’s repertoire. This partnership ensures that TikTok users across multiple regions can seamlessly integrate Tips Music’s tracks into their content, strengthening cultural connection and self-expression through music.
Tips Music Ltd, managing director, Kumar Taurani expressed his enthusiasm, “We have seen an increased consumption of Indian music globally. Several existing TikTok trends hold testament to it. This direct strategic partnership with ByteDance marks an important step in expanding the global footprint and engagement of Tips Music. The TikTok platform has a massive audience base and this deal improvises the discovery of our music. I would like to thank TikTok and our CEO Hari Nair, for weaving this direct deal.”
This partnership aligns with Tips Music’s mission to bridge traditional Indian music with cutting-edge platforms, fostering greater accessibility and celebrating the universal appeal of Indian music.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
