Applications
Tinyowl Homemade expands platform offering to Bengaluru
MUMBAI: The food ordering app, Tinyowl has launched Tinyowl Homemade in Bengaluru. The company is expanding this platform in Bengaluru after the good response in Mumbai.
Tinyowl Homemade has attracted over 500 orders a day across the three localities of Powai, Andheri and Bandra in Mumbai.
Tinyowl co-founder & CEO Harshvardhan Mandad said, “We have seen immense growth in this segment. Tinyowl Homemade will be able to provide more options to our consumers and other stakeholders in the food eco-system. We aim to take Tinyowl Homemade to other cities as well in the near future.”
“We also believe that today’s chef is tomorrow’s restaurant and there is huge dormant talent and opportunity lying with the housewives of today. Tinyowl Homemade is the right opportunity for empowering such talented homemakers,” Mandad added.
Tinyowl Homemade did a pilot project at Bangalore in August with three cuisine options and one dessert option. The responses within the first month have been extremely encouraging for the company.
Tinyowl Homemade currently offers only lunch in Bengaluru and is live in BTM, Koramangla, HSR, and Indira Nagar. Homemade works with 150 chefs in Mumbai and 15 in Bengaluru will gradually increase to over 100 in the next few months.
The app lists 30 – 40 dishes a day, 74 per cent being vegetarian. The home-chefs are charged a commission of 15 – 30 per cent of dish value, average order value being Rs 250.
The company was launched in 2014 by five IITians.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
