iWorld
Timesofindia.com partners with Twitter for elections
MUMBAI: Election 2014 is being hailed as one of the most important, not just in terms of election but also in terms of coverage. Saying so, the web portal of India’s biggest English newspaper The Times of India, timesofindia.com has tied up with social media platform Twitter for a unique integration named ‘Tweet to remember’.
Through this initiative, users will be reminded to vote on the voting day in the city. When a user tweets “@timesofindia [city name]” like “@Timesofindia Delhi”, they will be guided through a process that easily enables them to add the date for their vote to their calendar on their phone or desktop.
A social news hub has also been created in partnership with Twitter and Frrole that will leverage trend analysis and sentiment analysis via algorithmically filtered tweets to show current trends around candidates and parties. Community feedback is used as a source of news.
Speaking on these partnerships Times Internet CEO Satyan Gajwani said, “The social conversation is a new component in today’s news cycle. As a news outlet, Timesofindia.com is always looking for ways to bring new information and new value to its users. With social hub, we’re bringing a new perspective that hasn’t been readily visible before, and with ‘Tweet To Remember’, we hope to better enable the thriving democracy that powers India.”
Twitter India market director Rishi Jaitly commenting on the initiative said, “Twitter is the world’s leading mobile, real-time information network where users follow, share and experience content that is live, public and conversational. During this election season, the Twitter platform has become a vital source of daily information, conversation and communication for citizens and political leaders alike. We applaud Times Internet for innovating on our platform with “Tweet to Remember” and ensuring its audience can use Twitter to add its polling date and additional details to their calendars.”
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
