iWorld
Times Play plugs into India’s biggest OTT bundles for wider digital reach
MUMBAI: Times Play is no longer playing solo. The digital OTT platform from Times Network has rolled out one of the broadest distribution launches seen for a new streaming service, plugging itself directly into India’s leading telecom OTT bundles and content aggregation platforms.
With this move, Times Play is now available on JioTV+, Airtel Xstream Play, Vi Movies & TV, Tata Play Binge and OTTplay, significantly expanding its footprint across India. The integrations allow users to access Times Play seamlessly within platforms they already subscribe to, without the friction of managing another standalone app or payment.
The rollout marks a major milestone for Times Play, positioning it as a pan-India OTT offering embedded within everyday digital consumption habits across both mobile-first users and large-screen viewers. Alongside telecom and aggregator tie-ups, the platform is also available across major connected TV ecosystems and operating systems, including iOS, Android, Amazon Fire TV, Apple TV, Samsung Smart TVs and LG Smart TVs.
In content terms, Times Play aims to be a one-stop destination that blends live television with video-on-demand. Developed by Times Network, the platform brings together Hollywood films, web series, short-form content, live television and sports under a single subscription. Its live TV offering spans 11 channels, covering entertainment, lifestyle, business and news.
Premium channels on the platform include Romedy Now, Movies Now, MNX, MN+, Zoom, Times Now, Times Now Navbharat, ET Now, ET Now Swadesh, Mirror Now and Pickleball Now. The inclusion of Pickleball Now reflects the platform’s focus on emerging sports alongside mainstream entertainment and news.
Times Television Network CEO and chief growth officer for media & entertainment Ashish Sehgal said the distribution strategy was central to the platform’s design. “Times Play is built to combine the experience of live TV and VoD content for digital users, and this launch across India’s leading telecom OTT bundles and aggregators brings that vision to life,” he said.
Sehgal added that availability within established ecosystems was key to scaling reach. “Times Play’s presence across platforms allows us to reach audiences at scale, within environments where they already consume content. It enables a unified viewing experience across screens, without the friction of multiple applications or subscriptions.”
For Times Network, the expansion reinforces a broader push towards building a robust digital content ecosystem that balances credibility and scale. By distributing Times Play through trusted telecom and aggregator platforms, the network is betting on convenience and familiarity to drive adoption, rather than relying solely on direct-to-consumer downloads.
As competition in India’s OTT market intensifies, Times Play’s bundled-first strategy signals a clear intent: meet audiences where they already are, and make discovery easier by folding premium content into everyday digital routines.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
