News Broadcasting
Times Now preps for Bihar election battle with 3 new data analytics salvos
MUMBAI: At a time when all national news channels are going in full throttle to win the ratings race as the high octane drama unfolds for the upcoming Bihar Assembly election day, Times Now has armed itself with technical innovations and three proprietary live analytic data tools namely Cluster, Firewall and Spectrum.
Starting at 7 pm on 7 November, the news channel will launch 36 hours of discontinuous live reporting led by editor-in-chief Arnab Goswami. Along with a team of experts, Goswami will analyse the news, exit poll indications and results through exclusives and hard hitting interviews.
Joining Goswami on the panel will be experts such as Sunil Alagh, Saba Naqvi, Sankarshan Thakur, R Rajagopalan, Kumar Ketkar, Hartosh Singh Bal, Ajoy Bose, Arati Jerath, Shahid Siddiqui and Neerja Chowdhury.
Goswami decodes the three proprietary live analytic data tools one at a time. Speaking about them he says, “Cluster is a graphical tool, which analyses results on the basis of social, demographic or political similarities and the profile of a constituency. The second tool Firewall, gives live data analysis that tells you whether any individual constituencies are bucking the overall trend,” informs Goswami.
“For example,” Goswami explains, “if there is a constituency that, say, the Janata Dal has won three times in a row, it is a ‘firewall’ constituency — because for anyone to breach that constituency from the other side will be doubly difficult. So if the exit polls indicate that trend is being bucked, Firewall throws it up, with details of the candidate or party challenging the favourite, and the others in the constituency. While people do this kind of an analysis 10 to 12 hours after the results, on Times Now, it will be done live.”
The third tool in Times Now’s inventory is Spectrum, which has been designed to emulate the concept of a spectrum, putting the result out literally on a band and colour-coding it.
“For example, saffron for the NDA and green for JDU. So the band is colour coded, and as the results come in, the band gets filled with colour. So you can compare the band of this election to the band of last elections and visually a viewer can understand if colour-wise this election is looking like the last election or otherwise,” explains Goswami, adding that the info-graphic will simplify the exit poll analysis for the viewers.
Also keeping the channel on top of its game is its recently announced exclusive partnership with social media giant Twitter to launch a global video service. Understanding the need of the hour, Goswami has no qualms in even dumping full shows on the Twitter owned video curation service Periscope.
“In India, the PMO site and Times Now alone were chosen partners for global video launch of Twitter. In fact, I will be doing the first ever exclusive news show on Periscope, that will go live before the TV coverage commences this Saturday (7 November, 2015) evening,” Goswami reveals in parting.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
