News Broadcasting
Times Now partners with Sky Media for ad sales in the UK
MUMBAI: In a move to strengthen its ad sales in the UK market, Times Now has signed a deal with Sky Media. The channel has been recently launched in the UK market and claims to have received good initial response to its programming.
Sky Media, will be the channel’s exclusive ad sales partner for all mainstream sales in the region. The agency will be mandated to handle the airtime as well as sponsorship sales for the channel in the UK.
The channel has also recently taken on board Tarun Sawhney as the country sales manager based in London to manage all the channel sales and marketing in UK and for all the channels in India for clients in the region. With the intent to grow its mainstream sales, the channel tested on Barb in February and has become barb rated since April.
Times Network International business head Naveen Chandra said, “Times Now has had consistent ratings leadership in India and in other markets due to its product differentiation with high quality, hard-hitting journalism for the last ten years. We are happy to introduce this strong News product to the South Asian TV audiences in the UK, and build it with smart local marketing initiatives. In Sky Media sales, we believe we have the perfect sales partner for leveraging our product strengths.”
“It’s a fantastic opportunity for us to add TIMES NOW to our extensive portfolio of South Asian targeted channels; it adds another dimension to our offering for advertisers with great news content for a continually growing and important audience”, said Sky Media operations director Richard Hawking.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
