News Broadcasting
Times Now Navbharat launches ‘Dekhega Navbharat, Jeetega Bharat’ initiative
Mumbai: Further strengthening its bond with the viewers in Hindi news segment, Times Now Navbharat has announced the launch of a new initiative called ‘Dekhega Navbharat, Jeetega Bharat.’ A 100 day long nation-wide consumer campaign, the initiative promises to elevate the news viewing experience, keeping the viewers informed and gratified at the same time, it said.
To participate in ‘Dekhega Navbharat, Jeetega Bharat,’ viewers are required to give a missed call to the number flashed on the channel, anytime during the contest period contest, to receive an SMS question along with two answer options, said the statement. “All the questions are based on general awareness related to daily news updates projected on the channel. Selected winners will be rewarded with daily tempting prizes including seven-seater car, electric scooter, gold coins, LED TVs, vacuum cleaner, laptops, mobile, digital watches, motorcycle, grocery shopping or petrol for one year and many more exciting gifts,” it added.
“The first two weeks unrolled viewership data indicates that we have already achieved our first phase ranking target and broken into the A-set of HNCs,” said Times Network MD and CEO MK Anand. “The best news is that our TSV performance is on target. We have ensured that our Distribution is the best in class with highest penetration and best locations in the EPGs across platforms giving Times Now Navbharat the highest OTS in the genre. The ‘Dekhega Navbharat, Jeetega Bharat’ campaign is one of the biggest multimedia campaigns across categories and we are confident that we will see our Reach numbers go to capacity taking us to our final target.”
Maximising the reach, Times Now Navbharat has also launched a reverberating marketing campaign that entails planned on-air promotions of over 40,000 spots across its bouquet of channels, Hindi GEC, Hindi movies and social media platforms and print ads in leading national dailies. A TVC featuring the channel’s primetime anchors is also released on the Network’s channels and social media platforms.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
