News Broadcasting
Times Now Navbharat launches ‘Dekhega Navbharat, Jeetega Bharat’ initiative
Mumbai: Further strengthening its bond with the viewers in Hindi news segment, Times Now Navbharat has announced the launch of a new initiative called ‘Dekhega Navbharat, Jeetega Bharat.’ A 100 day long nation-wide consumer campaign, the initiative promises to elevate the news viewing experience, keeping the viewers informed and gratified at the same time, it said.
To participate in ‘Dekhega Navbharat, Jeetega Bharat,’ viewers are required to give a missed call to the number flashed on the channel, anytime during the contest period contest, to receive an SMS question along with two answer options, said the statement. “All the questions are based on general awareness related to daily news updates projected on the channel. Selected winners will be rewarded with daily tempting prizes including seven-seater car, electric scooter, gold coins, LED TVs, vacuum cleaner, laptops, mobile, digital watches, motorcycle, grocery shopping or petrol for one year and many more exciting gifts,” it added.
“The first two weeks unrolled viewership data indicates that we have already achieved our first phase ranking target and broken into the A-set of HNCs,” said Times Network MD and CEO MK Anand. “The best news is that our TSV performance is on target. We have ensured that our Distribution is the best in class with highest penetration and best locations in the EPGs across platforms giving Times Now Navbharat the highest OTS in the genre. The ‘Dekhega Navbharat, Jeetega Bharat’ campaign is one of the biggest multimedia campaigns across categories and we are confident that we will see our Reach numbers go to capacity taking us to our final target.”
Maximising the reach, Times Now Navbharat has also launched a reverberating marketing campaign that entails planned on-air promotions of over 40,000 spots across its bouquet of channels, Hindi GEC, Hindi movies and social media platforms and print ads in leading national dailies. A TVC featuring the channel’s primetime anchors is also released on the Network’s channels and social media platforms.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
