News Broadcasting
Times Now launches election campaigns for Indian and U.S. viewers on counting day
Mumbai: As the anticipation for the Lok Sabha Election results culminates on the Counting Day, Times Now, and Times Now Navbharat are set to revolutionize election news broadcasting with state-of-the-art technology and dynamic campaigns in India and the U.S.
Augmenting the election news viewing experience like never before, Times Now and Times Now Navbharat have introduced two new state-of-the-art Studios, offering an immersive and interactive experience. The studios feature large interactive & big data display screens, AI-led technology to consolidate reporter and audience feedback live, advanced 3D graphics, real-time data analysis & data crunching, high-depth immersive graphics, experiential integrative technology, and interactive news broadcast to provide viewers with comprehensive election news and analysis.
To maximise reach and engagement, the Network has launched unique collaborations with leading partners across the country. Engaging over 15 million daily consumers, Zomato users will get real-time poll updates from Times Now Navbharat while they wait for their order to be delivered. To bring the pulse of democracy closer to the people, Times Now Navbharat has partnered with leading movie theatre, MovieMax across Maharashtra, Rajasthan, Punjab, Telangana, and Delhi broadcasting live election updates and providing comprehensive coverage on Counting Day. Fostering vibrant discussions and informed participation, Times Network has created ‘Chunaav Charcha Corners’ across leading Media Agencies in Delhi, Mumbai, and Bangalore. Through live screenings and interactive sessions on Counting Day, this initiative aims to engage audiences in meaningful conversations about the elections.
To delve into India’s landmark elections from the oldest democracy in the world, Times Network has curated a series of interactive on-ground activities engaging the Indian diaspora in The U.S. Drawing attention to Counting Day, a special display van travelled from New York City to New Jersey communicating highlights of the programming led by Times Now’s leading anchors and culminating into a carnival at New Jersey’s biggest desi market area. Sharing her perspective on the election action in India with live updates from the country, Navika Kumar, group editor-in-chief, Times Now and Times Now Navbharat, will join the thought-provoking panel discussion with eminent panellists, to be held on June 3 to discuss, dissect, and deliberate on the Indian elections.
The Network has rolled out an aggressive marketing campaign across Out-of-Home (OOH), print ads in leading National dailies, tie-ups with leading Radio Stations, and digital screens at airports across India. The Network’s bouquet of news channels and its digital platforms across YouTube, Facebook and Instagram will keep viewers ahead with the fastest updates on Counting Day.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
