News Broadcasting
Times Now eyes ‘super’ viewership this budget
MUMBAI: Times Now, it seems, has made ‘super’ its trademark for shows. After a successful ‘Super Primetime’ that was created during the elections and is on-air even now, the English news channel is creating a special band of shows targeting the budget.
‘Super Budget 2014’ will be a congregation of debate shows, interviews, analysis and discussions with Times Now editor in chief Arnab Goswami and economists like Omkar Goswami, Lord Meghnad Desai, Dr Rajeev Kumar and Sunil Alagh who will discuss issues regarding the common man’s expectations from the budget 2014.
Some of the ‘Super Budget 2014’ shows include Budget Roundtable that is a series of two shows of one hour each with Goswami, Times Now political and economy editor Navika Kumar and will air on 28 June and 5 July. Budget Expectation: World’s Eye on India will show the world’s expectation from the budget with international panelists such as Jagdish Bhagwati and Andrew Ferris. The show will go on air on the same two days for half an hour each. My Budget Wish-list is a series of vignettes that give the common man a chance to voice his opinion of what he wants from this year’s budget.
Speaking on the new programming lineup Times Now, ET Now and zoom chief marketing officer Jatin Bhatt said, “After the highly successful general elections campaign where we garnered the highest numbers by far, we are looking at strengthening our lead by the line up towards the budget. Times Now will have a 360 degree consumer centric marketing program with innovations will help us get more viewers, achieve higher growth and viewership numbers.”
Digital medium is being used to find out audiences’ wish-list for the same. Both the union budget and the railway budget will be covered live on the channel.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
