News Broadcasting
Times Now clinches 27 per cent market share, dominates Delhi election coverage
MUMBAI: Times Now has once again proved its mettle, emerging as the undisputed leader in Delhi Assembly elections coverage. During counting week, the channel led the English news genre with an impressive 27 per cent market share, solidifying its position as India’s go-to election news headquarters.
Times Now’s Counting Week Prime Time programming left competitors in the dust, raking in a commanding 28 per cent viewership share. Flagship shows like India Upfront and The Newshour delivered real-time insights and hard-hitting debates, making sure audiences stayed informed with accurate and credible analysis.
On Voting Day, 5 February 2025, Times Now left no room for debate, securing a dominant 31 per cent market share. With live ground reports, expert commentary, and exclusive interviews, the channel brought the election action straight to viewers, making sure no crucial moment was missed.
When it came to exit polls, Times Now remained unchallenged, locking in a 32 per cent market share. Backed by credible political insights and expert-driven analysis, the channel reinforced its status as the most trusted source for election news.
Times Now’s comprehensive lineup included Delhi Dangal: Ground Zero Survey, Public Manch, and National Debate, keeping viewers engaged at every stage of the electoral battle. Powered by seasoned journalists and a robust election roadmap, the channel delivered gripping, insightful, and data-backed coverage that outshone its competitors.
With a relentless commitment to engaging, authoritative, and in-depth journalism, Times Now once again proved why it remains India’s first choice for election coverage.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
