News Broadcasting
Times Now absorbs Mirror Now in strategic shake-up
MUMBAI: India’s leading English news channel, Times Now, is getting even bigger. In a bold strategic realignment, Mirror Now will be merged into Times Now, consolidating the network’s editorial firepower and strengthening its grip on the English news market.
With a legacy spanning nearly two decades, Times Now has built a reputation for hard-hitting, agenda-setting journalism. The merger is set to amplify its impact, ensuring sharper analysis, stronger reportage, and a more unified editorial voice.
As the media landscape shifts, Times Network is doubling down on growth, innovation, and excellence—not just for viewers but for its newsroom talent. By fostering a high-energy, forward-thinking editorial ecosystem, the network is cementing its place as a powerhouse of fearless journalism and impactful storytelling.
Meanwhile, Times Now Navbharat continues to shake up the Hindi news space with its action-driven journalism. On the business front, ET Now and ET Now Swadesh remain India’s most trusted sources for market insights, delivering expert analysis and deep financial intelligence to audiences across the country.
With this realignment, Times Network is making it clear: in the fast-moving world of news, it’s staying ahead of the curve—and the competition.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
