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Times Internet forms strategic alliance with Business Insider
MUMBAI: Times Internet (TIL), the digital arm of the Times of India Group, has entered into a strategic partnership with America‘s most popular business news site to launch Business Insider India.
The partnership will combine Business Insider‘s real-time, intensive approach to news with qualitative editorial expertise of TIL and deliver a strong portfolio of global and localized content for the Indian audience. Times Internet will be Business Insider‘s exclusive partner in India for content development, events, monetisation, and syndication.
The unique alliance will help TIL give Indian users an access to international news covering a wide range of subjects ranging from business trends & strategy, career skills, digital trends, industry reports, white papers, advertising and much more. TIL intends to use The Times Group‘s multimedia resources to help develop and evangelise the brand locally.
Times Local Partners (TLP) is a recently launched initiative by Times Internet to partner with global digital companies to launch, build, and grow meaningfully in India.
Two months ago, TLP announced a partnership with Gawker Media to bring Gizmodo and Lifehacker to India. TLP intends to launch local versions of those sites in April 2013, with a similar hybrid model of local and global content, curated and tailored for the Indian market, which will leverage Times Internet‘s position as the largest Indian network by traffic.
Discussing the partnership with Business Insider, TIL CEO Satyan Gajwani said, “Business Insider is one of the most successful digital-first news organizations in the world, with a pioneering combination of original reporting, aggregation, and dynamic social engagement tools. Their bold and direct editorial perspective grips readers, and already today attracts a strong loyal following within India. We can‘t wait to expose them to a larger audience and increase their relevance and prominence in India.”
Business Insider is known for its distinct style of coverage of news from around the world, with 15 million monthly visitors worldwide. After its successful foray with an Australian version earlier this month, the Indian version will further help Business Insider expand its presence in the Asian sub continent. The site already has a wide user base and fetches a good traction in the country.
Business Insider Founder & Editor-in-Chief Henry Blodget said, “We have many loyal readers in India, so making it the site of the latest international version of Business Insider makes a lot of sense for us. We‘re thrilled to be partnering with Times Internet – which has such a storied history, and breadth of editorial resources and acumen – and we look forward to working with them to engage readers in India with a Business Insider that‘s more tailored to them.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
