News Broadcasting
Times Global Broadcasting sets up distribution team
MUMBAI: With the launch date drawing nearer, Times Global Broadcasting Co Ltd, the joint venture news broadcasting company of The Times of India Group and Reuters, has inducted key executives to manage the distribution of its English news channel.
Times Global Broadcasting V-P and business head Partho Das Gupta confirmed the following appointments to indiantelevision.com:
Deepak Agarwal has joined Times Global Broadcasting as DGM affiliate network, west zone. He will be based in Mumbai. Agarwal had a long association with MTV Networks and Times of India Group. Agarwal was instrumental in launching channels such as religious channel Sanskar and the southern-music channel SS Music.
Managing the north and east is Tapas Roy who has joined as DGM affiliate network, North. Roy is an import from Sahara India Media & Entertainment’s (SIME). He was previously associated with SitiCable and has also had stints with BBC World and Star India.
Ramesh N, yet another distribution professional from MTV Networks, would be based out of Bangalore, to take charge of the distribution business of the south market as group manager affiliate network. Ramesh has worked with the Zee Turner Group and MEN-ESPN.
The company is likely to inducted few more in due course of time.
Earlier this quarter, Reuters acquired 26 per cent equity stake in The Times Global Broadcasting Co Ltd. The industry media observers signify that the promoters wish to have a global presence with the proposed news channel.
To begin with, industry sources indicated, the yet-to-be named news channel would first spread its wings to South Asian Association for Regional Cooperation (SAARC) countries before embarking on further international expansion. Das Gupta would, however, offer no comment in this regard.
Meanwhile, in a bid to capitalize on the equity of the Times brand, one of the names being toyed with for the channel is Times Global, informed sources aver. According to sources, Times has received the green-signal for its uplinking licence and is eyeing a mid-September launch for the channel.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
