iWorld
Times Bridge invests in MUBI streaming service
MUMBAI: The investment arm of the Times of India group, Times Bridge, and Danish film-maker Nicolas Winding Refn have invested in specialty streaming service MUBI. The terms of the deal remain undisclosed but are understood to be similar to the revised arrangements under which China’s Huanxi Media became a backer in November 2016 according to a Variety.com report. In that deal, Huanxi paid $2 million for a 1.6 per cent ownership stake, valuing MUBI at $125 million.
Unlike the global leaders in streaming with all-you-can-eat content menus, MUBI operates by operating a limited and rotating selection of just 30 movies. It contends that curation (selection by humans, not algorithm) creates a community of active users. After 10 years in operation, it currently claims 8 million registered users.
Times Bridge, which counts stakes in Uber, Vice and AirBnB, regards the investment as strategic. It will provide MUBI with local knowledge, talent outreach and commercial and festival partnerships. India, which is currently waking up to streaming video, already represent MUBI’s third largest market. Subscriptions are sold at Rs 500 per month in India and at $8.99 in the U.S.
“MUBI is an original idea with a decade’s worth of proven appeal amongst fans of independent cinema worldwide. Film is inextricably linked to India’s heritage and, in a country with rapidly-changing tastes, we are confident that the MUBI platform will delight a meaningful audience seeking high-quality, curated, global cinema,” said Rishi Jaitly, CEO of Times Bridge.
Winding is expected to provide advocacy and add brand value to the company which already counts Working Title’s Eric Fellner as an angel investor. Winding Refn previously produced new brand identity for MUBI.
“Times Bridge have shown a highly sophisticated understanding of our business and our goals in the region. India is a unique opportunity for us to engage with a passionate community with deep cultural ties to film,” said MUBI’s founder and CEO Efe Cakarel, in a statement.
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iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
