iWorld
Tiki launches #CuttputlliOnTiki campaign to promote Pooja Entertainment’s film
Mumbai: Tiki, a short video-making community, has partnered with Pooja Entertainment to promote the recently launched movie “Cuttputlli,” starring Akshay Kumar and Rakul Preet Singh.
After the movie was released on 2 September 2022 on Disney+ Hotstar, Tiki ran a two-week-long campaign, “#CuttputlliOnTiki,” which garnered more than 300 million views.
As a part of this campaign, Tiki creators got a chance to make videos with Akshay Kumar and Rakul Preet, and its creators posted more than 80,000 videos supporting and promoting the movie.
The platform helped the promoters connect well with tier two and tier three audiences.
Speaking about the collaboration, Tiki CEO Ian Goh said, “We are elated to have strengthened our association with Bollywood. It is Tiki’s first movie collaboration, and it is an exciting opportunity for Tiki to be a short-video partner for the mega-banner movie. It is also a great opportunity for our creators to showcase their talent with the trending hashtag. Our aim is to promote and support our creators to work in the Bollywood industry. This collaboration will encourage them to work hard towards their dreams.”
Commenting on the partnership, Pooja Entertainment producer Deepshikha Deshmukh said, “Tiki’s strong presence in the regional markets has helped us take “Cuttputlli” to remote regions in the country. It is always fun to partner with creator platforms that aim to support original talent, spreading a wave of positivity and uplifting content creators across the country.”
iWorld
Samay Raina returns with Still Alive, confronts 2025 controversy in bold comeback special
Comeback set tackles controversy, blending humour with raw storytelling
MUMBAI: Samay Raina is set to release his new stand-up comedy special, Still Alive, on YouTube on April 7, 2026, marking a high-profile return following a turbulent year.
The trailer for the special dropped on April 5, offering a glimpse into what Raina describes as a raw and unfiltered set that leans as much on honesty as it does on humour.
Positioned as a comeback of sorts, Still Alive draws heavily from the controversy surrounding his show India’s Got Latent in early 2025. The episode led to legal trouble, multiple FIRs, and a lengthy six-hour interrogation by the Maharashtra Cyber Cell, placing the comedian at the centre of intense public scrutiny.
Rather than sidestep the episode, Raina leans into it. The special reflects on the fallout and his personal journey through it, blending observational comedy with moments of emotional candour. Early audience feedback from live performances suggests the tone is less about rapid-fire punchlines and more about storytelling with bite.
The special was filmed during his global Still Alive & Unfiltered tour, which ran from August 2025 to early 2026. The tour saw Raina perform across major international venues, including the Madison Square Garden Theatre in New York, a milestone that places him among the youngest Indian comedians to take that stage.
The title itself signals resilience. “Still Alive” is a nod to navigating both legal and public backlash while choosing to remain unapologetically authentic, a theme that appears to anchor the set.
With the special set to premiere online, all eyes are now on how audiences respond to a performance that promises equal parts reflection and wit. For Raina, the message is clear. He is not just back, he is ready to be heard on his own terms.
