iWorld
Tiger Global invest $6 million in TVF
MUMBAI: The Viral Fever (TVF), an over-the-top (OTT) platform, has raised an additional $6 million (around Rs 41 crore at current exchange rates) from existing investor Tiger Global, according to VCCircle.
Tiger Global is one of the most active venture capital investors, with around 50 firms in its portfolio. It has backed unicorns including e-commerce major Flipkart, classifieds platform Quikr and ride-sharing firms Ola and Uber.
TVF started out as a YouTube channel that produced premium content targeted at a young demographic. Besides YouTube, its website and Android and iOS apps also serve as digital OTT content distribution platforms.
TVF which is operated by Contagious Online Media Network, raised the fresh capital at an estimated post-money valuation of around $40 million (around Rs 270 crore). TVF has also raised more than $20 million in external funding, which includes a $4.97 million investment from Tiger Global in July.
The platform was founded in 2010 by Arunabh Kumar and incorporated in August 2015. It is backed by well-known individual investors that include Flipkart co-founder Binny Bansal, Ola co-founders Bhavish Aggarwal and Ankit Bhati, Freecharge founder Kunal Shah and Toppr founder Zishaan Hayath, among others.
TVF generates its revenues through marketing and advertising streams associated with its content viewership. It is yet to charge audiences for its content.
The company had a tumultuous 2017 after founder and CEO Kumar stepped down as chief executive officer following accusations of sexual harassment by a former employee.
He was replaced by TVF’s chief operating officer Dhawal Gusain.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
