News Broadcasting
TIBA chosen as Intelsat’s primary video sales channel
MUMBAI: Intelsat and TIBA announced a strategic partnership on Wednesday whereby TIBA, the Latin American carrier for video, audio, data and internet services, will act as the primary sales channel for long-term Intelsat video services provided over the IS-805 satellite at 304.5ºE.
The targets of this sales strategy include cable systems in Mexico, the Caribbean and Central and South America. Both the companies expect that the collaboration will allow far more rapid expansion of the number of broadcasters on the existing Intelsat 805 video community, informs an official release.
The IS-805 satellite currently hosts a number of regional broadcasters; it offers simultaneous coverage for the whole of South America, Mexico, the Caribbean, the 48 contiguous U.S states and part of Western Europe in a single beam. Each of its C-band transponders enables television programmers to distribute to or from anywhere in the larger geographic coverage area thus providing access to TV markets serving a potential audience of over 900 million people, the release added.
Intelsat media and entertainment unit president Jon Romm said, “By partnering with TIBA, a very well known broadcast company in this particular target region, we are able to maximize our assets by increasing the satellite’s accessibility among target customers who want to distribute programming there. We believe that taking our relationship with TIBA one step further significantly enhances our video strategy in this region and cements our commitment to providing valuable and reliable video services worldwide.”
“TIBA is extremely proud and pleased at having been chosen as Intelsat’s primary video sales channel for long-term, cable distribution services in Latin America,” said president and CEO of TIBA Norberto Alvarez Vitale.
He further added, “This partnership demonstrates the strong commitment of both companies to continue to build a relevant, useful and reliable video neighbourhood in this region. We believe that partnering to provide services in this manner will offer enhanced benefits to customers joining the satellite community and will make the Latin American video market more competitive.”
This partnership strengthens the existing relationship between Intelsat and TIBA, who have collaborated since 2003 on a Latin American antenna seeding program, adds the release.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
