e-commerce
Thriwe launches an end-to-end digital dining platform – Thriwe Culinary
Mumbai: Thriwe Consulting Pvt Ltd (“Thriwe”) has announced the launch of its latest loyalty offering, an end-to-end digital dining platform – Thriwe Culinary. Thriwe is a multisector-oriented solution for loyalty programs and benefits globally. It provides businesses tailored loyalty solutions and reward engines across diverse industries and has now strengthened its dining offerings for enterprises.
Thriwe Culinary is an innovative solution poised to redefine the way enterprises offer dining benefits to engage their customers. While most dining platforms available today are direct-to-consumer and retail-focused, Thriwe Culinary focuses on enterprises and their consumers. Along with offering exclusive dining benefits and unique experiences, Thriwe endeavours to provide long-term loyalty benefits with a diversified geographical presence.
This program is a global, technically evolved and advanced version of dining as a category within loyalty solutions. This step showcases the company’s determination to grow with the changing consumer behaviour and market dynamics.
The program will have fine dining options, quick service restaurants (QSR), and premium dining chains from India as well as across other countries. It seeks to further offer its esteemed clients a range of benefits from mass to affluent to privileged categories to suit various end-user demographics and cost economies of the client. The program also seeks to easily integrate quick payment solutions with the dining platforms.
For the banking sector, Thriwe Culinary facilitates bank identification number (BIN) blocking and milestone-based reward segmentation to offer curated privileges for specific cardholders.
Speaking on the launch of Thriwe Culinary, Thriwe founder and CEO Dhruv Verma said, “At Thriwe, we have always endeavoured to be at the forefront of offering modern customer loyalty solutions via our various programs. Over the past few years, especially post-Covid-19, we have noticed dynamic shifts in the way consumers are using dining benefits. Today, customers are ordering in on weekdays and dining out on weekends. With increased access to diverse cuisines, which are influenced by social media, the demand for them has risen. Thriwe Culinary is now ready to offer its customers an easy and customized dining experience catering to their needs.”
“Our global merchant network helps us get merchant-funded and unique offers from across the globe. This advanced digitally integrated ecosystem extends our vision in the form of a loyalty tech innovation where we aspire to cultivate a global dining program known for its evolved and personalized service”, he further added.
Thriwe, which was launched in 2012, is one of the most diversified loyalty solution providers across India, Middle East, and South-East Asia, offering a diverse range of incentives, discounts, and rewards, enhancing customer engagement and loyalty. The platform provides customers with curated, intuitive, personalized, and relevant offers customized to their preferences, ensuring an engaging experience, and fostering long-standing customer loyalty. The company actively integrates data-driven software as a service (SaaS) & application programming interface (API) platforms to power personalised customer programs across segments.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
